Calling all Print-Archists: Take a REAL STAND Against Toshiba’s No-Print Day!
UPDATE: PLEASE NOTE AS OF 6/20/2012 TOSHIBA HAS PULLED THIS CAMPAIGN – PARTLY BECAUSE OF POSTS LIKE THIS AND READERS LIKE YOU! Feel free to read it of course and THANK YOU FOR YOUR SUPPORT OF PAPER & PRINT! Toshiba’s self declared “National No-Print Day” is a marketing scam. It’s an environmental bait and switch […]
Video: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice package shaped fruit. Just watch… An incredible guerrilla activation from Brazilian agency ageisobar (http://www.ageisobar.com.br) to show that that […]
WikiCells: Bottles that could be EATEN once you've drunk what's inside
This is from The Daily Mail but I did include other references since that is not one of my “go-to” sources for news and information. Future bottles could be eaten after scientists developed an edible material that can taste like the drink inside. The product, a membrane created using a biodegradable plastic combined with food […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
Your Touchscreen Can “Read” This Ink
Another technology to bridge print to digital. This one relies on Printers to embed an “invisible electronic code” during the printing process. So many new techs emerging now claiming to replace QR codes, but the market (or the consumers) are going to have to drive what ultimately wins out. I can’t imagine seeing an ad […]
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
What's Causing Rising Paper Prices?
via: Millcraft Paper Company: What’s Causing Rising Paper Prices?. If you are at all related to the commercial print industry, most likely you’ve seen the recent rise in paper prices. And if you’re like many out there, you’re not sure what’s behind the increase. We asked our resident expert and president of Millcraft Paper, Travis Mlakar, […]
Two Sides Launches U.S. Website
Factual Information from Respected Sources Dispels Myths about the Sustainability of Print and Paper Two Sides, the fast-growing non-profit organization established to promote the responsible production, use and sustainability of print and paper, today launched its U.S. website, www.twosides.us. The site, filled with facts from well-known, credible sources, provides an easily accessible resource for anyone […]
Reinvented Disposable Coffee Cup Eliminates Plastic Lids
Interesting concept! Good for Paper, Print, and the environment! Called Compleat, the all-paper design has a built-in lid with sipping spout. by Belinda Lanks I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
If you Print, why not Print a forest?
Print a Forest is a free computer application. Our mission is to give everyone an option to have the personal documents they print, plant an entire forest. Every hundred pages you print with Print a Forest plants a tree. If you must print, why not print a forest? With your participation, the paper you print […]
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry’s one thing, spending another By Robert Klara As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And as any brand manager will tell you, this maxim also applies to environmental […]