Designer Creates Eco-Friendly Minimalistic Coca Cola Can
via Designer Creates Eco-Friendly Minimalistic Coca Cola Can – DesignTAXI.com. New York-based designer Ryan Harc has created a concept design for a minimalistic Coca Cola can that is eco-friendly and 100% recyclable. In his concept design called ‘Colorless’, the can has been designed with a convex logo instead of Coca Cola’s signature red and white […]
Guerrilla Art! Paper Book Sculptures Pop Up In Libraries And Bookstores in Edinburgh
Since last Spring, and as recently as May 17th of this year, an anonymous female artist has been leaving intricate sculptures made from books throughout Edinburgh libraries and bookstores. Notes attached read “this is a gift for you in support of libraries, books, words, ideas…” and a reference to the book the sculpture was based. Needless to […]
Video: Guerrilla Marketing With Package Shaped Fruit
This is just too weird and wacky not to share… Im not sure if questions regarding the juice content can be answered like this, but certainly there can be no question regarding the content of the juice package shaped fruit. Just watch… An incredible guerrilla activation from Brazilian agency ageisobar (http://www.ageisobar.com.br) to show that that […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
Video: The Guardian uses "Three Little Pigs" to show how print, online and social media intersect
This is quite brilliant – Black comedy with a spin on a fairy tale, mixed with a poignant message about how quickly print and online worlds collide, mixed with a marketing message that The Guardian has it all covered. A perfect blend of style and substance to enjoy a little 2 min break from the […]
Shape-changing Hot Magic Cup
From World Packaging News… Japan – With the Surprise-Eco Container or Hot Magic Cup, consumers need no longer have to cope with the heat from paper cups containing hot liquids scalding their fingers. This seemingly ordinary-looking cup from Tokan Kogyo Co Ltd (part of the Japanese packaging conglomerate, Toyo Seikan Group) automatically changes its outer […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 9
Pat titled this video “It takes a village to create a variable data campaign” and provided this description… “Here is the story of a print sample that took two printing technologies, one agency, a fabulous printer, and a lot of support to execute on the vision of a true variable data campaign for drupa.” And […]
QR Code Created By Shadows Boosts Sales 25% During Lunchtime
GENIUS! How do you create lunchtime sales? How about a perfectly positioned QR code that only shows up at noon with special offers!
Rules for Protecting Your Brands Color, in Black and White
This is very interesting, and if you work in advertising the “color” and “font” question comes up very often when creating logo’s in particular. The author goes on to provide this information: “A number of companies have tried to protect single colors, with mixed results. Good Humor failed to protect the color white for its trucks […]
Awesomely cool use of PAPER, Video & Education
Via Making a Home on Plesiosaurs When a whale dies, the story has just begun. Directed by Sharon Shattuck and Flora Lichtman for Sweet Fern Productions [sweetfernproductions.com] Director of Photography: Artem Agafonov Music by Rachel’s [rachelsband.com] A video compliment to Radiolab’s ‘Loops’ episode, in collaboration with producer Lynn Levy [radiolab.org] [We featured the same species […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
Bold and Justified: A Typography Infographic
via: Creative Market
