TED | Marco Tempest: A magical tale (with augmented reality)
Marco Tempest spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity — all while working extraordinary illusions with his hands and an augmented reality machine. Marco Tempest: Techno-illusionist Marco Tempest’s imaginative combination of computer-generated imagery, quick-cut video and enthusiastic stage presence has earned him a place […]
The Letterpress Thrives in an iPad Age
Who doesn’t love letterpress? There is something so attractive about it – maybe the “intricate simplicity” of the process? Ive rarely come across a bad design – in fact, the typography is usually inspirational. I had an Agency client once that we sold on the idea of letterpress materials on HANDMADE paper. Those are the […]
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
A Video Sales Pitch That Changed The World
This is the original pitch Jim Henson created for “The Muppet Show” for executives at CBS. Despite the age, and the subject matter, it is still a master class in presenting yourself and your product as well as the value you can bring to the table.
A look at some new and unusual ad placement
I pretty much live for this stuff. New Zealand wins hands down in my book… Benches that leave ads as SKIN IMPRINTS. I imagine the brainstorming session for that one included many cocktails and perhaps even some “herbal” refreshments. Ambient Overload: A look at some new and unusual ad placement By Gabriel Beltrone Look around and you might […]
Bacon-scented Cat Litter and Other April Fool Branding Pranks
via Of Bacon-scented Cat Litter and Other April Fool Branding Pranks | StockLogos.com. Times may be tough but thats no reason to stop kidding around. In fact, the grim state of things seems to encourage us to appreciate a good joke more than ever. Brands dont want to be left out of anything trending so its […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine
Setting aside everyone doesn’t have an NFC-enabled smart phone, this is still cool and a nice introduction to the technology via PRINT of course. I totally don’t get how there is a chip in the ad (since when NFC first was stirring around magazines/newspapers were on the no-NFC list) but YAY that they are back […]
Do You Doodle?
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
