McDonalds Brilliant Interactive Billboard Campaign
via McDonalds Brilliant Interactive Billboard Campaign – Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and […]
Typographic Lounge Furniture!
TABISSO is a French design company focusing on high-end, typographic lounge furniture. Their chair line includes letters A-Z and numbers 1-9, and the coordinating floor lamps cover more than 20 punctuation marks. via Typographic Lounge Furniture from Tabisso | Design Blog | Design.org. Related articles The Best Furniture for Typography Nerds (neatorama.com) Communicative Furniture – […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
3D Printing Lets You Touch The Statistics
3D printing is ushering many exciting trends into reality but one of the more engaging applications of the technology has to be in creating data sculptures which make statistics palpable. We marvelled at Mitchell Whitelaws subtle coffee cup weather sculpture and now ITP’s Michael Knuepfel has created a 3D printed sculpture which visualises the frequency […]
Hungry? Try Volkswagens Edible Print Ad
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. “Eat the Road,” reads the copy. “Seriously, eat it.” The ingredients are listed […]
How Creative Are You in Business? Take the quiz…
If the idea of being creative at work makes you think of artistic talent, don’t worry! Business creativity is all about finding fresh and innovative solutions to problems, and identifying opportunities to improve the way that we do things. As such, anyone can be creative, just as long as they have the right mindset and […]
The Last Handwritten Newspaper
via This Is the Last Handwritten Newspaper – Gizmodo. Not only is The Musalman written by hand—at a time when printed newspapers are dying like sick lepers—it’s produced by a team of only four scribes. And it’s not just handwritten—it’s transcribed in calligraphy. These people work. Hard. The Musalman has been operating in India since 1927, […]
New! Improved! Products That Look Very Old
Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing […]
Catch a train, meet an angel with Augmented Reality
BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London’s Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We’re wondering how many people missed their […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here’s why it’s worth a shot. Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, […]
