QR CODE Content-rich Resume!

via QR CODE – Content-rich Resume on Vimeo. Related articles QR Code Usage on the Rise – Adrants (blueorbit.wordpress.com) ShareSquare’s QR Codes Helps Brands Connect the Offline World to the Mobile Web (nytimes.com) ShareSquare’s QR codes helps brands connect the offline world to the mobile Web (venturebeat.com) How to Create QR Codes and Share Them […]

123RFCares And Tsunami Relief Aid Fund

Download Any 123RFCares Image, we will match each download dollar for dollar and donate the proceeds to the Japan Earthquake and Tsunami Relief Aid Fund. The massive earthquake and tsunami that struck the north-eastern coast of Japan on March 11, 2011 has robbed many off their lives and tens of thousands left homeless and in […]

Envelope Printing for Direct Marketing Campaigns

A direct mail marketing campaign is one of popular ways to market a business. This strategy can be so effective that many companies heavily rely on it to boost their profit margin. There are different direct marketing tools you may use for your own campaign. One of the most effective is the sales letter. Sales […]

7 Website Improvements That Will Increase Sales Now

If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers: 1.  Place an identifying tagline at the top. Tell your customer where they’ve landed. […]

QR Code HOTEL! and More!

QR code hotel You did read it correctly, right now a hotel is being built, in an homage to the QR code. In Dubai, project code is currently underway, which will see an entire hotel built into a QR code. The impressive picture below shows what this will look like when it’s finished. Unfortunately it’s […]

Phantasm CS Designer | Studio | Publisher V2 released

For immediate release Issued 17 March 2011 Phantasm CS Designer | Studio | Publisher version 2 released New 7 day trial version allows Adobe Illustrator™ users to fully sample new color and pre-press tools Astute Graphics (www.astutegraphics.com) is pleased to announce the immediate availability of version 2 for each Phantasm CS level; Designer, Studio and […]

Get Your Transaction Color Printing on Track at Xplor11!

Xplor 2011 DELIVER Track Spotlight! The Jump to Transaction Color Printing “This track provides the knowledge and foundation for the future of the printed document.  How it is created, distributed and delivered is critical to any company and vital to the document industry!”  says Track Chair Rob Williams. The Jump to Transaction Color is presented […]

Interactive Starbucks Storefront

Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo Tea. The touch-sensitive screens let curious pedestrians guide a hummingbird, dragon or butterfly on a journey to find the teas’ ingredients. The video shows how the display was executed. Via Mashable Related articles Starbucks: Interactive Storefront (adsoftheworld.com) Touch-Screen Storefronts […]

5 Ways to Increase Prices and not Lose Customers

Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]

F.T.C. to Look at Alcohol Ads & Social Media

For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]

Communication Arts – 2011 Interactive Annual Winners

This year’s winners were selected, by our distinguished jury, from a group of entries including Web sites, Kiosks, CD-ROM projects and mobile devices. The 35 winning projects are showcased below, and in further detail in the March/April 2011 issue of Communication Arts magazine. See the all here:  Communication Arts – 2011 Interactive Annual.

Print stages a comeback

Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]