And The Magic Ingredient Is…. Paper!
By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! If you have been following me you know that I work with customers to help them be the best they can be. Last month I told you my tale of woe as I tried to get a job done on an inkjet press and managed to mangle […]
#UKvUSA: Who Really Cares About Color
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
Canada Gives Their Passports A Cool UV Makeover
I did a little research and it seems these cool new Canadian Passports were issued in 2013. I am not sure why they are making the rounds now, but I saw them, so I am sharing! Not only are they cool, but they remind me of the backlight posters I used to have when I […]
Colorfully Printed Menus Upsell High Ticket Items to Hungry Teens
Restaurants can sell more with small, high quality photo menus geared to young buyers by Ben Rutter, Teen on The Street You haven’t felt the power of print until you’ve tried to wipe away a drop of water on a menu and realized it’s a realistic detail on a well-printed photograph. Yes, that colorful blended […]
‘World’s First’ Self-Destructing Book Comes With A 24-Hour Countdown Timer
This coolness comes from Design Taxi: US author James Patterson has released a book that would self-destruct at the end of a stipulated time frame. Patterson told Mashable that “Publishing, in my opinion, needs to get out there competing with everything else in the world—movies, television, etc. etc.”, so he partnered with creative agency Mother […]