The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
Volkswagen Proves a QR Campaign Can Work
This has all the makings of great guerrilla marketing – a new product, a mystery, and organic buzz from “the people” and the press wanting to be the first to solve it AND pass it along… Who Says QR Codes Don’t Work? Volkswagen Proves Otherwise! by: Barry Cunningham To assist with the unveiling of their […]
Do You Doodle?
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
Trending: Metallic
Who doesnt love metallic ink and foil stamping? Below are a few cool examples The Dieline posted. And as if it were destiny, we are also passing along a 30% savings on the “Designed” to Shine” Guide from ITW Foils. When I saw it a few weeks agoI was so excited that metallics might be […]
New “Designed To Shine” Guide Spotlights Advantages of Printers and Converters Providing Metallic Effects
“Designed to Shine” is available for $39.99 through the ITW Foils web site – HOWEVER!!!!! We got in touch with Christine Takacs and ITW Foils is providing a 30% DISCOUNT TO THE PMC COMMUNITY!!! To get the guide for only $26.66 click here This is the press release… NEWBURYPORT, MA — ITW Foils, a global manufacturer […]
Print Producers Stressing You Out? Here Is A Good Reason Why…
If you work in Advertising or have Advertising Agencies as clients, you have probably seen and dealt with your fair share of “stressed out” maniacs. It really wasn’t a surprise to me that Advertising Account Executives made the top ten most stressful jobs list on the infographic below, and it’s definitely poignant stress level wise […]
WTF QR CODES
These are just a few examples of QR CODE FAILS that a bunch of people submitted to tumblr described as: Celebrating the ridiculousness that is QR codes. WTF QR CODES is curated by @brad_frost and @cvilly. Some of the commentary is pretty funny, and you can see that and the entire QR FAIL collection here: WTF QR CODES. Personally, Im at loss other than […]
The Paper Merchant's Brain is Yours for the Picking
I was invited to give a presentation at the Paper Distribution Council’s Annual Meeting back in January of this year. The PDC is part of the NPTA (National Paper Trade Association) which is the distribution arm of the paper industry, and known more commonly as Paper Merchants. It is through Merchants that Printers buy the […]
Another example why Designers should collaborate with Printers!
A great print design or concept only lasts until the reality of execution comes into play. A great designer knows that to bring their vision to life, they need to work with their Print Production Manager (if they are in an Agency), or directly with a printer if they work independently. Im sharing this because […]
Infographic: Best ad campaigns of all time
Like many people, it’s usually music that transports me back to a certain time or event. Oddly enough, reading the slogans below just did the same thing.
Gap Is Now Running Light Box Ads On Buses
Love this! A creative use for Print vs moving to Digital signage! It’s been a while since Ive used the term or thought about Duratrans, so thanks to the GAP for activating my brain cel archives this morning. Gap first to use illuminated bus format By Maisie McCabe Gap, the clothing brand, has become the […]
