Audi: Augmented Reality Calendar
Brief Explanation: A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all! Describe the brief from the client: The brief was […]
Digital Tool Allows Users To Create Online Moodboards
via Digital Tool Allows Users To Create Online Moodboards – PSFK. Corporate America used to be littered with oversized mood boards showcasing the creative route of infinite ideas. Now Moodshare have designed a digital alternative that not only encourages virtual collaboration but can be considered sustainable. Currently running in Beta, the website provides a three […]
Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution
Advertising doesn’t get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that’s covered in Fukien tea plants, which absorb air pollution. Each plant can absorb up to 13 pounds of carbon dioxide a year. “This billboard helps alleviate air pollution within its proximate areas […]
Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
Making Greeting Cards Cool Again
By ELLEN BYRON Faced with declining card sales, American Greetings Corp. is struggling to adapt to the digital world. The company has tried to modify its content for the Web—a strategy proven somewhat successful in the music and book industries—but so far its offerings of e-cards and apps haven’t been enough to lure young card buyers. Now […]
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, […]
Hand Painted Billboard Increases Sales 300% for Royal Copenhagen
Founded in 1775, Royal Copenhagen is one of the world’s oldest companies, renowned for its exclusive and expensive quality porcelain products made and painted entirely by hand. The outdoor respected and honoured the craftmanship that is put into every piece of work coming from Royal Copenhagen. Since every Royal Copenhagen product is hand made, so […]
50 Outstanding Photoshop Tutorials From 2011
via 50 Outstanding Photoshop Tutorials From 2011 | AcrisDesign. Early these year we have seen alots of useful and unique photoshop tutorials from our creative designer so we decide why not to compiled them in a collection. So in this roundup we have collected 50 outstanding photoshop tutorials realesed in 2011 which help you to increase […]
More Jobs For Creatives
by Megan Patrick Marketing and advertising executives anticipate a significant uptick in hiring activity in the third quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Twenty-two percent of executives interviewed said they plan to add full-time staff in the next three months, and 3 percent expect reductions in […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
