Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
3D Printing Lets You Touch The Statistics
3D printing is ushering many exciting trends into reality but one of the more engaging applications of the technology has to be in creating data sculptures which make statistics palpable. We marvelled at Mitchell Whitelaws subtle coffee cup weather sculpture and now ITP’s Michael Knuepfel has created a 3D printed sculpture which visualises the frequency […]
Hungry? Try Volkswagens Edible Print Ad
Volkswagen is all about the unusual print ads lately. In Norway, the automaker recently offered test drives right inside a print ad. Now, VW South Africa has cooked up a lovely little ad you can eat—and placed it in Auto Trader magazine. “Eat the Road,” reads the copy. “Seriously, eat it.” The ingredients are listed […]
The Last Handwritten Newspaper
via This Is the Last Handwritten Newspaper – Gizmodo. Not only is The Musalman written by hand—at a time when printed newspapers are dying like sick lepers—it’s produced by a team of only four scribes. And it’s not just handwritten—it’s transcribed in calligraphy. These people work. Hard. The Musalman has been operating in India since 1927, […]
New! Improved! Products That Look Very Old
Marketers know vintage clothes and retro art sell well. Now, consumer-product companies are hoping that appeal carries over to cereal, chips and laundry detergent. Procter & Gamble Co., General Mills Inc., Hostess Brands Inc. and PepsiCo Inc. are pulling old package designs out of their archives for brands like Tide, Cheerios and Doritos and bringing […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
The Recycled Paper Water Container
Designer Andrea Ponti has created an interesting concept for the Milan Expo 2015. The Life is a water container, designed to be used for one day and then recycled again. Each one is made from natural cotton with a layer of recycled paper, free from toxic chemical ink and adhesives that can’t be recycled. It […]
MINI’s Recycled Billboards
This inventive billboard campaign called “Minimalism” was created by advertising agency DraftFCB for MINI in Switzerland. Using discarded posters from other brand’s campaigns, they used a stencil to cut out shapes to make up the simplistic MINI car design and the lettering ‘BE MINI.’ They also stripped away the layers of past posters underneath to […]
VectorScribe plugin for Adobe Illustrator now available!
Astute Graphics is proud to announce an amazing new vector creative plugin for Adobe Illustrator™, and it’s already caused a sensation. VectorScribe Designer and VectorScribe Studio are the ultimate vector toolkits for all designers and users of Adobe Illustrator CS3 to CS5. They allow you to edit and create vector artwork faster, smarter and dynamically through […]
Sidewalk Ads That Only Appear When It Rains!
Dutch agency Fresh Green Ads will cut your company logo into crop fields, sculpt giant effigies of your product out of sand, and even scour your branding tagline into grimy sidewalks using high-pressure water jets. Now they’ve cooked up yet another stunty-yet-clever eco-branding method: the RainCampaign, which displays your commercial message in a downpour, but […]
How understanding the fluff factor helps you reduce print costs by up to 30%
by guest blogger Matthew Parker I hate doing the vacuuming. But these days I have to vacuum more and more. And the reason for this vacuuming is our cat. Our cat drops fluff everywhere! The fluff factor of our cat costs me lots and lots of time in vacuuming. The fluff factor also costs me a […]
Stephens & George revealed as Royal Wedding Programme printer
Merthyr Tydfil-based sheetfed magazine printer Stephens & George has been revealed as the company responsible for printing the Official Programme for the Royal Wedding. Details of the programme’s production were kept under wraps by the Royal Household until this morning, when it released a free electronic version in two formats, as a page-turning Ceros edition […]
