Greener Package Awards – Enter Now
Entries are now being accepted for the 2011 Greener Package Awards, the industry’s only independent annual competition honoring the most innovative and environmentally significant approaches to packaging sustainability. Since the second edition of the competition last year, Greener Package and its Advisory Board of Experts have revamped the award’s entry requirements to more fully reflect […]
Interactive Starbucks Storefront
Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo Tea. The touch-sensitive screens let curious pedestrians guide a hummingbird, dragon or butterfly on a journey to find the teas’ ingredients. The video shows how the display was executed. Via Mashable Related articles Starbucks: Interactive Storefront (adsoftheworld.com) Touch-Screen Storefronts […]
5 Ways to Increase Prices and not Lose Customers
Judith Aquino (Business Insider) At some point, every company wrestles with the question of how to increase prices without losing many of their customers. For small businesses, this issue can raise many problems, especially if their original strategy was to offer products or services free of charge or at incredibly low rates. Unfortunately, it is […]
F.T.C. to Look at Alcohol Ads & Social Media
For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]
Communication Arts – 2011 Interactive Annual Winners
This year’s winners were selected, by our distinguished jury, from a group of entries including Web sites, Kiosks, CD-ROM projects and mobile devices. The 35 winning projects are showcased below, and in further detail in the March/April 2011 issue of Communication Arts magazine. See the all here: Communication Arts – 2011 Interactive Annual.
Solar Powered Print Advertising
Here’s a cool example of “Show, don’t tell” advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it’s just a black-and-white sketch. But held up to sunlight, it blossoms into full color—and added text appears, completing the thought. (Yes, the copy could be better. Maybe it should say, “Hold this […]
It's a BAG, a BOOKMARK, & a CALENDAR! See the "Never Wasted" from LEE
“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of […]
Will Design for Dollars: Considerations for Setting Fees
When you go into business for yourself, setting the right fees could help determine your success. It can be difficult to figure out what to charge; after all, it’s much more than knowing how much you want per hour. Start brainstorming by thinking about the following considerations: Overhead. What are the actual costs of your […]
QR Code Made From 3,844 Paint Cans
AXA bank Belgium has constructed a QR Code from 3,844 paint cans. The video below shows the assembly and the final positioning at the junction of Dansaertstraat and Charles Quint, Brussels. The 220 square feet QR Code resolves to the Axa ‘renovation loan campaign’ mobile site. via QR Code Made From 3,844 Paint Cans. Related […]
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
Differential Marketing: Purchase Behavior & Peer Groups for Direct Mail Retention
A detailed analysis of any mailer’s internal house file presents numerous opportunities for improving the ROI of customer retention marketing campaigns. This is especially true when looking to classify existing customers into meaningful sub-groups and peer groups using insights from past purchase behaviors. One approach for matching key customer targets with relevant offers and promotions […]
8 great guerrilla marketing ads
Sharpie: awakening the graffiti artist in all of us Sharpie is a company that makes marker pens. And this interactive advert is a great example of how (potential) customers can really be encouraged to engage with a brand. The interactive e-cast billboard allows the public to leave messages on the plaster-cast image. But real graffiti […]
