A Multichannel Marketing Roadmap
Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]
Infographic: The Psychology of Color for Web Design
via The Psychology of Color – Must See for Web Designers [Infographic] | Tech King. One of the most fascinating and overlooked elements web designers tend to overlook is the influence of color on their website visitors. While a color palette may look visually pleasing, is it psychologically pleasing? When you go to design your next […]
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models. Over the last few months, Google Inc., Nokia Corp. and France Telecom SAs Orange have run pilot advertising campaigns that let a person interact with posters […]
Why Focus on Packaging Design?
Don’t judge a book by its cover. We’ve all heard this expression, but still, we all do it. Literally, if a book has a beautiful cover with an eye-catching image, chances are you will pick it up and flip through it. The same is true of consumer goods, whether a box of cereal, a cleaning […]
Top 10 New Photoshop Mistakes
Photoshop is a tool which is used by photographers and graphic designers on almost every image we see. When used correctly Photoshop can make the ugly beautiful, the fat thin and the wrinkled smooth. However a number of what must be under skilled or hungover designers are being let loose on magazines and websites around […]
Did Rio de Janiero steal its Olympic logo from a Colorado charity?
Organizers of the Rio Olympics are on the defensive after similarities between the logo for the 2016 Games and a Colorado-based charity foundation were discovered. The logo, which was released on New Year’s Eve at a massive celebration at Copacabana beach, depicts figures embracing in a circular motion. It was soon noticed that the design […]
The 2011 Dieline Awards – Worldwide Package Design Competition
The 2011 The Dieline Awards gets even bigger! Presented as the headline event of the first annual The Dieline Package Design Conference, at HOW Design Live in Chigago on June 24th, 2011. 39 winners across 13 different categories will be awarded a Dieline Award, and one Best of Show winner will be chosen as the […]
HOW's 2010 Design Salary Report
Over the past 2 years, news about the economy has been dicey at best, so it doesn’t come as a shock that some of that same uncertainty shows up in the latest HOW salary survey. The average national salary for designers dropped slightly—from $9,753 in 2008 to $48,983 in 2010. Raises and bonuses dipped a bit, […]
The year's 10 best ad campaigns
Creativity Magazine ranks the year’s 10 best ad efforts, leading with Wieden & Kennedy’s “The Man Your Man Could Smell Like/Responses” for Old Spice. Pepsi’s “Refresh Project” from TBWA/Chiat/Day, Los Angeles; and Crispin Porter & Bogusky’s “Pizza Turnaround” for Domino’s also made the list. OLD SPICE: The Man Your Man Could Smell Like/Responses It wasn’t […]
The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
How to Tap the Power of Packaging
What makes shoppers pick one product over another when they’re staring at shelves full of choices in a store? Assuming they don’t have exclusive loyalty to one brand or that one doesn’t have a big price advantage, the packaging often plays a huge role. As you know if you sell a product, it’s not always […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
