Do typefaces really matter?
To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers, says Tom de Castella. When Avatar, the biggest grossing movie of all time was released, one section of the audience was immediately outraged. Graphic designers hated […]
Creative content maximizes direct mail
Multidimensional mailers help marketers extend their creativity and expand their ability to generate response in ways others often never imagine. In HP’s case, a 2009 multidimensional mailer proved critical to reaching an important, albeit potentially difficult-to-reach, target. Not only was it an audience of prospects who were not necessarily receptive to past marketing efforts; they […]
Communication Arts Typography Competition
Typography Competition Our inaugural juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual and on commarts.com, assuring important exposure […]
Three Off-the-beaten Path Graphic Design Careers
According to The Princeton Review, nearly 25,000 people try to enter the field of graphic design each year. But only about 60 percent persevere the first two years, and only about 30 percent make it to the 5 year mark. Perhaps that means graphic design is a tough career to pursue. Or perhaps those lost […]
ADAM Software & EskoArtwork forge a strategic partnership for the packaging sector
ADAM Software announced details of a new strategic partnership with EskoArtwork. The alliance promises to bring new levels of efficiency and control to the processes involved in producing packaging materials. By coupling ADAM’s technology leadership in digital asset management (DAM) and marketing technologies with EskoArtwork’s proven leadership in technologies and services for the packaging sector, […]
Color-Logic Announces Certified Graphic Designer Program
Color-Logic has announced its Certified Designer Program. To achieve Certified Designer status, graphic designers must submit two artwork examples which have been prepared using the Color-Logic Process Metallic Color System and then printed by a Color-Logic licensed printer. The first graphic designer to be certified under the program is Mark Mayers of Mark Mayers Illustration […]
With Kleenex, the Package Is Part of the Product
SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. In the four weeks that ended July 12, 2009, for example, revenue for the products totaled $57.8 million, compared with $92.4 million in the four weeks ending Jan. 24, 2010, a difference of nearly 60 […]
Océ Phantom Code pushes publishing to new horizons
This invisible ink technology provides added value to printed publications where information required to track and trace items with orders is greatly enhanced and where information cannot normally be viewed on a book cover
Pantone Webinars for July
July 13th – PANTONE WEBINAR SERIES – The “Wonder” of color for Fall/Winter 2011/12. Engage in this new colorful world of wonder for Fall/Winter 2011/12 and connect with what really inspires and excites so you can recreate the same feeling on the selling floor. Presented by Laurie Pressman, click below to register: Tues. July 13th […]
Kodak Sponsors Graphic Design: USA’s Dimensional Digital Print Cover Contest
Graphic designers have a new opportunity to showcase their creativity and the creative options for designing high-impact materials made possible by the KODAK NEXPRESS Dimensional Printing System. Through Graphic Design: USA’s (GDUSA) Dimensional Digital Print Cover Contest, sponsored by Kodak, participants can design an insert that could serve as the cover of the magazine’s September […]
Free Download: Graphic Display Professional Magazine
GDPro is dedicated to the European graphic display industry and bringing its readers the features and business information they really want to see. This multilingual (English, French & German) issue includes a roundup of industry intelligence – new product launches, contract wins, market commentary, people news and upcoming events information. Inside you will find a robust […]
Tips for Testing: What Paper is Right for Your Catalog?
When the going gets tough, catalogers often look at changing their paper to cut costs. According to the recent MCM Outlook 2010 survey on Catalogs, 39.2% of respondents said they had decreased their paper stock/weight in the past 12 months. Indeed, moving to a lighter weight of paper can save money, says Dan Walsh, vice […]
