Cheery Social Media Content to Surprise and Delight Your Print Customers
Printers often make print customers and sales prospects work soooo hard when it comes to content, don’t we? We give them things to read that are educational or have big words. We ask for action. Click here for more! Make decisions! Worry! Think! Let’s give print customers a break and give them something fun instead. […]
Why Print Businesses Should Wait to Ditch Twitter
The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet. For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]
How to Acquire Valuable Backlinks for Your Printing Business Website
To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]
Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions
As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]
Is TikTok Marketing Right for Your Print Business?
“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Can Geofencing and Retargeting Work for Your Print Marketing?
Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]
Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit
Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]
Why Creating a Search-Optimized Print Website Feels So Good
Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they likely have the intent to purchase and proactively contact you to learn more. It’s […]
Cookie Cutter Print Marketing Doesn’t Generate High ROI
Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.” Both these printers are doing the same thing. One is winning and the other is wasting. Marketing ROI […]
Are Your Print Company Videos Optimized for Search Engines?
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other traditional SEO techniques. Live, short-form videos shot and edited from a […]
