“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~...
Is TikTok Marketing Right for Your Print Business?
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Digital Media
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to...
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging...
Can Geofencing and Retargeting Work for Your Print Marketing?
Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using...
Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit
Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining...
Why Creating a Search-Optimized Print Website Feels So Good
Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet...
Cookie Cutter Print Marketing Doesn’t Generate High ROI
Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We...
Are Your Print Company Videos Optimized for Search Engines?
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the...
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an...
Social Media For Your Print Business (Part 2 of 2)
Executing an effective social media for your print business is easier said than done. After all, social media...
Digital Marketing for Printers in 2022: A Year To Remember
For many printers, digital marketing in 2022 was like a rickshaw ride on a rolling cobblestone road. Fast, bumpy, fun,...
6 Steps to Rebooting Print Business’ Social Media Strategy
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps...
Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts
Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing...
Should You Send Your Print Customers Newsletters? 5 Ways To Know
Sending print customers newsletters is an idea that has crossed the mind of every print business owner or marketing...
Video (and More!) Marketing Strategies for Your Print Business (Part 2)
People love video marketing. OK, maybe that’s not true for everyone. People love video! Yes, that is true, especially...
Building the Future with Print
The viable future of print business is dependent upon how print is used, and what it’s used for. We saw this firsthand...
Video Marketing Strategies for Your Print Business (Part 1)
Video is a marketing tool that print business owners should not ignore. Generally speaking, printers just don’t...
Best Digital Advertising Strategies for Printers to Reach Targeted Print Buyers
Part 2 of a 2-part series How can your print business reach print buyers by using digital advertising? There’s no...
Leveraging the Power of Digital Media to Grow the World of Print
The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents...
How To Get Your Print Business Ranked High in Google Search
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing...
Social Media Case Study: Girls Who Print and #PrintHERstoryMonth
This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter,...
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a...
Using Content Marketing to Drive Print Buyers to Your Business
Google "what is content marketing" and you’ll get bewildered by a dozen definitions. Some say that content marketing...
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for...
Why Digital Marketers Like Direct Mail to Close the Deal
Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around...
Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities
Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Raise Your Voice: Conversational AI in a Multisensory World
Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many...
How to Measure Print Marketing Performance
The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research...
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry...
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San...
Getting Physical With The Digital Ether Takeover
According to recent reports, Apple’s investors are urging the iPhone maker to help reduce smartphone addiction among...
Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to...
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
Print Helps Broadcast Emails Deliver Important News
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our...
Use print to capitalize on the #PokemonGO craze
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your...
Still Tight With People In Tights, But Floppy Print Isn’t A Fit
I’m enjoying a refreshed appreciation for printed books as a whole. After a few years of reading electronic books...
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are...
15 Content Ideas for Your Printing Blog
Starting a blog can be intimidating. Finding the time to sit and write can seem impossible. And when you finally DO...
APP Turns Your Phone Into a Lightsaber To Celebrate Star Wars: The Force Awakens
It's times like these that you have to LOVE the "digitals" and the awesome things they can do - especially around the...
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them...
Printers Win By Being More Involved
Global Brands are Becoming More Involved in Their Customers' Businesses, Driving Higher Profits and Quicker ROI During...
How Print And Digital Work Together
Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read...
Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo...
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That...
Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past...
5 Mistakes You’re Making With Email-to-Print Marketing
In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5...
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain....
Why Printers Should Attend A DAM Conference
I reached out to Henry Stewart to help me find a company that has helped PRINTERS successfully become Digital Asset...
Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call...
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you're holding your company back from print +...
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words - VIDEO -...
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360...
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful -- it’s a potent mixture! Here’s a client project...
Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your...
Your Email Newsletter Sends a Strong Signal to Google
One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect's...
Photoshop CC update improves font search and integration
Even though Adobe rolled out new Photoshop features in January of this year, Photoshop CC (Creative Cloud) 2014...
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you're using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own...
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it...
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