The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and get directions of all types. But perhaps the biggest change is the impact it’s had on marketing. The internet brought the...
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions...
According to recent reports, Apple’s investors are urging the iPhone maker to help reduce smartphone addiction among children. While I don’t doubt smartphone addiction may be a thing at the moment, my own usage habits lead me to think this issue will be short-lived....
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it....
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that...
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile...
Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your...
I’m enjoying a refreshed appreciation for printed books as a whole. After a few years of reading electronic books almost exclusively, the luxury of quiet paper bound for a single purpose feels very real. I relish still moments with hardcovers in particular. That said,...
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are flocking to YouTube for, well, just about everything. Think about your own personal style of internet research. Be honest. How often do you click on...
Digital asset management saved the day when our email open rate plunged Last summer I began doing the email strategy for a company that markets itself to prosperous high tech printing companies. When I set up their email newsletter template, I did what I always do: I...
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