Are You Augmenting Your Reality?
Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as many of us did, adding […]
KFC Turns Its Iconic Bucket Into A Photo Printer
Shout out to Cindy Walas @steedmrspeel for sharing this on Twitter today! KFC Has Created a Fried Chicken Bucket That Doubles as an Instant Photo Printer! See full post and more pics on PetaPixel! After 60 years in Canada, KFC knows that some of the best memories are made around the bucket. We’ve created the […]
Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the lessons learned and make sure you are being relevant. Then it struck me – as I wrote in a previous article […]
5 Mistakes You’re Making With Email-to-Print Marketing
In an email-to-print or cross channel campaign using print, the first step is to get those emails opened. Here are 5 email mistakes printers and marketers make… In an email-to-print or other cross channel campaign – if you want to get to the stage of your campaign where you are mailing glorious samples or creating […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
Why Printers Should Attend A DAM Conference
I reached out to Henry Stewart to help me find a company that has helped PRINTERS successfully become Digital Asset Management service providers. When they put me in touch with Widen, it was quite a surprise to find out not only do they help Printers, they were a Printer! Widen saw a huge opportunity in the new DAM […]
Christmas Card Phones Friends And Family When It’s Opened
via springwise.com Telecoms company O2 has created a Christmas card with an integrated SIM, capable of making a call between sender and recipient. Christmas has always been a time for sharing and connecting with family, and every year marketing agencies across the globe take it upon themselves to remind consumers of this fact. Once in […]
Printers Sabotage Their Marketing Success With These 7 Phrases
Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]
Why Printers Should Stop Telling People What They Do, And Show Them Who They Are
Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360 View of Industry The Executive Outlook conference took place the first morning of Graph Expo 2014, setting the stage for the equipment, products and services displayed on the trade show floor. The session — entitled “Print That Performs” — […]
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]
Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]
