SGIA Expo Opens Next Week
As a Media Sponosr – PrintMediaCentr has made arrangements for you to receive free SGIA Expo registration (general admission fee is $35) Register online at http://www.SGIA.org/VIPpass. Please make sure to enter Promotion Code 586861 into the registration form! Press release from the issuing company (posted on What They Think) The 2011 SGIA Expo (New Orleans, October 19-21) kicks […]
Creatives: Your Opinion Matters
This was posted in my LinkedIn Group and I received permission to pass this along to all of you from Linda Jackson Partner, Clear Edge Inc Your opinions matter! Major digital print equipment manufacturer seeks input from creatives to help with marketing strategy. Take a 10 minute survey – Win a year of Communication Arts […]
Urbee 3D Printed Car Goes on Display in Canada
From BBC News – Technology An environmentally friendly car, partly made using 3D printing technology, has gone on show in Canada. The Urbee uses electric motors, backed up by a small ethanol-powered engine, and is capable of 200mpg. Although the vehicle has been in development for several years, its complete printed body shell has never been […]
Going to Vegas for PODi AppForum? Check out this Infographic
The 10th annual AppForum conference will be held January 23–25, 2012 in Las Vegas. The AppForum is the industry’s premier educational event focused on the revolutionary changes in marketing made possible by digital printing. The 3 day show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital […]
Graph Expo Recap: An Opportunity to Reach Those Who Couldn't Attend
Despite the enormous amount of attendees last week in Chicago, there are people and companies out there who arent on social media and didnt make it to the the show. We have held off sending out our September newsletter to provide an opportunity for the Exhibitors to get their products and services in front of […]
Why we are excited for Graph Expo – Part 2
So we had some fun thanks to Ryan at M-Bossed by making a video for his blog, but before we head off to Chicago I wanted to expand on the excitement list… 1. The Exhibitors Armed with my new digital camcorder I will be prowling Graph Expo row by row looking to share your […]
Direct Mail Breakfast Tray Is “Toast” Of The Town
Direct mail was taken to a new level when Auckland marketing campaigners Mailshop sent breakfast trays to customers that included a printed piece of toast. The Just for Starters pack — which won a Gold Medal in the Self Promotion Category of this year’s Pride In Print Awards — was the hero of the self-promotion […]
PODi Issues Call for Digital Printing, Direct Marketing Case Studies
ROCHESTER, NY—May 19, 2011—PODi, the Digital Printing Initiative, has issued a call for entries to industry leaders who have created or produced successful marketing campaigns or programs utilizing digital printing, cross media, relevant one-to-one direct marketing, collateral management or online marketing portals, custom publishing, packaging or personalized transactional/transpromo solutions. All accepted submitters receive a professionally […]
Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
Relevancy Explored: Precision Marketing Versus Transpromo
By Featured Guest Writer: Jonathan McGrew Relevancy is the driver of marketing plans for 2011, or at least we should all agree that it should be for reasons covered in Relevancy Rules Marketing Predictions in 2011. In fact, if you were following the 2011 PODi AppForum on Twitter you may have noticed that the there […]
Hunkeler Innovationdays 2011 – The Convergence is Coming
Once every two years, followers of the high-volume printing and paper processing industry meet in Lucerne for the Hunkeler Innovationdays. Its importance as a show has risen in recent years by the rapid technological advancements in digital inkjet printing, and like other good shows, the Hunkeler Innovationdays provide glimpses into the future of what we […]
How Will Digital Print Integrate with Intent-Based Marketing?
By Heidi Tolliver-Nigro on February 15th, 2011 As we head into DSCOOP, all thoughts are turned to the future of digital print. But if we want digital printing to thrive, we have to remember that digital print doesn’t live in a vacuum. Our idea of “multi-channel marketing” as personalized direct mail that sends recipients to […]
