Yo! A Piece Of Paper Is NOT A Screen!
by Chloe Mahendra-Fuji, Print Diva It happened again today. I opened an InDesign file from a reputable agency and it’s wrong! The brief was that the creative had to include a dozen images, some graphic elements, three type faces and meet the content brief for an eight-page brochure. It wasn’t a big job. There was […]
1/1 Interview With Francis Atterbury, Bookmaking Pioneer And Craftsman At Artisan Books
There are a few print companies out there who become the default “name” used as the example when discussing a specific print product, and Artisan Books is one of them. After a brief exchange with Francis Atterbury, I understand why. Who wouldn’t default to the man who states, “there will always be a market for […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
Emerald Packaging Partners Up For Digital Print, Prepress And Profits
Last week a Press Release came through my inbox from HP announcing “Emerald Packaging, Inc. had signed a launch agreement for the HP Indigo 20000 Digital Press, enabling the company to enter new markets and offer its customers the advantages of digital printing.” Ok, cool, nice for them… but not something I would normally write […]
The Dawn Of Consumer 3D Printing Has Arrived
At 7.2 inches per side, weighing in at 2.2 lbs, and currently going for $299 USD on Kickstarter, the dream of a 3D printer in your home can now be a reality. The Micro is dubbed the “First Truly Consumer 3D Printer”and after reading the specs I can see why. It’s desktop friendly, can be […]
GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]
There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]
SCODIX Takes Print To Sensational At #Dscoop9 [video]
If you were following my tweets from Dscoop 9, or near me when anyone mentioned “the name” at the conference, you might have noticed I was a bit obsessed with Scodix. Now my obsession is not new, but it has admittedly approached stalker levels, and let me tell you why… METALLICS. When I walked into […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
When Is The Time For Commercial Printers To Consider Adding Inkjet?
by Elizabeth Gooding If you’re a commercial printer, let me first thank you for not skipping this article. I understand that the knee-jerk response to my question for a lot of you is an emphatic “NEVER!” I’m just here to say that never is a very long time. For all the PR coverage that digital […]
Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]