Where The Heck Was PRINT??
Last night was excruciating. A local business group held its annual celebration to honor its members. Although the tables were set for 50, only 14 people — including the band — showed up. I stayed til the bitter, depressing end because the band was playing so earnestly for the dribble of a crowd. WHAT HAPPENED?? This […]
Decoder Ring: 3 Methods To Promote Your Electronic And Print Communications
Today’s decoder ring topic jumps off from last month where I talked about making your website work for you. In that article I eluded to the fact that websites are the first conquest when trying to bring your message to market. However, that is just one of many ways you can do it in the […]
Print Media Centr Announces Line Up Of FREE Expert Panel Presentations And Special Events At Graph Expo 2015
Print Media Centr (PMC) announces a robust line up of expert panel presentations and special events that will take place in The Printerverse™ (booth 3867) at GRAPH EXPO 15, and co-located CPP EXPO, coming September 13-16 to Chicago’s McCormick Place. The Printerverse is a highly interactive 2,500 square foot show floor feature providing “Printspiration, Information […]
How Fast-Growing Printers Capitalize On Success
Integrate print, email and blogging for quick marketing results By Sandy Hubbard When considering an integrated marketing campaign, fast-growing print company owners want to know what already works. “What are the top 3 things we should be doing?” they ask me. They don’t want 100 things. Even if they are leaders in their own areas, fast-growing printing […]
How Making Chocolate Chip Cookies Is Like A Direct Mail Campaign
by Jennifer Grace Baking is something that I hold dear. It is my favorite hobby. Pies, cakes, casseroles, it doesn’t matter; if it goes into the oven, I love to bake it. So today is rainy and a little on the cold side here in Maine and all I can think about is baking. Whenever […]
Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
How Relevant Is Your Print To Me?
By Jonathan McGrew, EDP The trip to the mailbox can be an interesting experience. For anyone that says print is dead or direct mail isn’t being sent, you obviously haven’t seen my mail slot after returning from a week on the road. The thing that strikes me about the communications I get is the lack […]
5 Creative Ways to Put your Email-to-Print Campaign in Front of New Subscribers
Boost Email-to-Print Subscriptions with 5 Ideas Anyone Can Do When building an email newsletter program that uses print to drive engagement and sales, you must build a three-dimensional universe where your message can be shared. If you’ve been following my articles on Email-to-Print, you know that an email-to-print campaign uses regular email communication — messages, […]
#INKJET 101 Video Replay Now Playing!
This Webinar, presented by Pat McGrew, M-EDP, CMP created quite a buzz with almost 250 registrations, plenty of community participation, and the follow-up questions and emails are still coming in. Despite a few little technical issues in the first few minutes, valuable information was shared, and a solid case presented on why Inkjet is not just a […]
PrintMediaCentr to Feature Interactive Workshop Focused On Online Marketing Strategies For Printshops.
New Pre-Conference Program Debuts at Xploration® 15 Lutz, FL —January 29, 2015—Xplor International, the worldwide electronic document systems association, today announced a new pre-conference program presented by PrintMediaCentr as part of Xploration® 15 being held April 14-16th at the Wyndham Orlando Resort International Drive in Orlando, Florida. The pre-conference program, titled Rescue Your ROI: Online […]
Unlock the Hidden Value of Client Communications with Print, Mail and Digital Solutions
This article originally appeared on pitneybowes.com as part of the Graph Expo 2014 coverage. When Johannes Gutenberg made his revolutionary reveal at the 1455 Frankfurt Book Fair – his moveable metal type printing press and 200 bibles he’d printed over the previous three years – it was clear the printing process would never be the […]
Executive Outlook at Graph Expo Unveils Freeze Frame of Today’s Printing Industry
Photo by Melissa DiVietri Conference Sets a Pivot Point for Futurists, Analysts and Practitioners to Access a 360 View of Industry The Executive Outlook conference took place the first morning of Graph Expo 2014, setting the stage for the equipment, products and services displayed on the trade show floor. The session — entitled “Print That Performs” — […]