Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
Visit PrintMediaCentr At #GOA2013 And Attend for FREE!
PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production […]
@MillcraftPaper on Making the Right Paper Choice
by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a […]
Rock LaManna on Printing Business Family Dynamics
GET YOUR PIECE OF THE ROCK Welcome to the launch of ASK ROCK, an advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for every business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership […]
Five Incredible Applications of Printable Electronics
by guest blogger and PMC contributor Ben Freund My last guest blog briefly mentioned that a technology was being developed to allow for printing of simple computer chips like RFID tags using metallic inks. The result would be computer chips produced so cheaply and on such flexible substrates that they could be integrated into almost any kind of […]
Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]
Is it Really All About Data and Analytics?
By German Sacristan Kodak Return On Marketing Investment I keep reading papers and articles that make me feel as if marketing today is only about data analytics. Surely analyzing data is critical but there is more to it than just that. I see marketers making decisions based on the data that they have and failing because is […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]
1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer
I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since. PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC: What is Two Sides and how did it come about. PR: […]
6 Things You Can Miss While Reading A Newspaper
This is GREAT!!! On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to […]
No Brainers for Mobile Marketing with QR Codes – From a Teenager!
And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]
A Few Upcoming Events To Check Out In 2013
Greetings Citizens of The Printerverse! Thank you all for making 2012 an amazing year of growth, quality discussion, and superb networking here on Print Media Centr and in my LinkedIn Group Print Production Professionals. The group now exceeds 46,000 members, and along with the various channels PMC navigates including this site and #printchat, we […]
