Infographic: Spam Has The Carbon Footprint of Estonia
Spam takes electricity to produce and send, and electricity usually entails lots and lots of coal. Add this to the list of reasons spam is the World’s Most Annoying Modern Invention: It destroys the Earth. According to a new infographic by Antonio Lupetti for Woork Up, spam spews more than 20 million tons of CO2 […]
Q&A: Fiber Testing, Paper, and the Lacey Act
Answers to frequently asked questions about fiber testing, a technology that can help find potentially illegal wood in the paper supply chain. In November 2010, WRI posted “Risk Free? Paper and the Lacey Act” in which we discussed using paper fiber testing to find potentially illegally harvested wood in paper products purchased in the United […]
Four ways to green your mailing list
While marketers still consider direct mail to be one of the most powerful ways to connect with customers, it is not considered the most eco-friendly way to do so. However, there are some simple steps that marketers can take to make their direct mail efforts much more sustainable – and effective – according to Brian […]
Millcraft Paper: The Recyclability Equation
The latest issue of Down To Earth (IP’s look at environmental issues and trends) is out. It asks the question “How do you fit in the recyclability equation?” At first I am thinking, ok aren’t we all pretty well versed on recycling by now? Then I am reminded by how many misconceptions are out there. […]
With Foursquare, Ads Let You Check In at Your Favorite Billboard
In a city passionate about the environment and technology, commuters are using their smartphones to check in at a popular social networking service to help keep a critter threatened by climate change from checking out. “What does it take to help save the endangered pika? About 20 seconds,” read ads from Earthjustice, a nonprofit environmental […]
Federal Trade Commission proposes revised ‘Green Guides’
The Federal Trade Commission has proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the “Green Guides” and make them easier for companies to understand and use. The changes to the Green Guides include new guidance on marketers’ use of […]
Free Webinar: Make Sustainable Printing Your Competitive Advantage
Canon and HOW magazine are joining together to offer the free webinar “Make Sustainable Printing Your Competitive Advantage.” Date: Tuesday, October 12 Time: 3:00 p.m. ET/12:00 p.m. PT Duration: 1 hour Presenters: Don Carli and Hans Wegner Green is much more than a color to today’s creative professionals. It’s an expectation, driven by a sincere […]
Heidelberg Invites Entries for the ECO Printing Award
• Two categories: Sustainable companies and forward-looking solutions • Entries may be submitted from Oct. 1, 2010 to Jan. 31, 2011 • Prizes will be presented in June 2011 Following the success of the Heidelberg ECO Printing Award 2008, Heidelberger Druckmaschinen AG (Heidelberg) once again invites print shops across the globe to compete for its […]
Digital vs. Print Media: Who is the Eco-Heavyweight?
The transcripts from a discussion on NPR yesterday are now posted, once again weighing the environmental pros and cons of both digital and print media. The purpose? To try and determine which is truly more sustainable and therefore, the “better” option. The conclusion? Well, it depends. Don Carli, a researcher for the Institute for Sustainable Communication […]
How paper recycling works [infographic]
via How paper recycling works [infographic] – Holy Kaw!.
Vision in Print conference to help print and packaging businesses 'Win the War on Waste: Nov 22nd London
The Winning the War on Waste conference, taking place on 22 November at the Lancaster London Hotel, will tell print and packaging businesses how they can best cut costs and improve their environmental performance with the aid of lean techniques. Vision in Print’s 7th Annual conference will have 3 key themes: New Technology – How […]
Greener Printing for Authentic Marketing Communications
Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive […]