Now Playing at a Theater Near You: PRINT!
I recently wrote an article about the return of the theater experience for the Ricoh Business Booster site where I am an active contributor, providing info and intel for developing long-term relationships with print customers and sharing creative ideas for generating new business. The Business Booster site is accessible to members only, and my posts […]
Womentorship and Revival of Print are Main Themes of Girls Who Print Day and International Print Day in October
The global print community will gather to celebrate Girls Who Print Day on October 7, and International Print Day on October 20, hosted online by Print Media Centr Two print industry milestone events hosted and produced by Print Media Centr are scheduled for October. The 9th annual Girls Who Print Day conference begins online […]
3 Productive Ways to Follow Up on Following Up
Printers say the craziest things. While that isn’t the name of a new Podcast From The Printerverse series, it might as well be. I have heard some doozies as of late and they are worth sharing for two reasons. The first so I am not alone in the horror, and the second so all of […]
Winning Sales Strategy: The Moment for a Quick Sales Victory Lap
If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers […]
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
Prospect These Verticals Now for 3rd Quarter Success
Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
3 Ways to Keep Your Current Customers from Your Competitors
As your Intergalactic Ambassador to The Printerverse my vantage point is unique. I am a connection point and information hub for more than 200,000 global industry members across all my communication channels. I am also on the receiving end of a myriad of daily requests for help and information from around the world. With this […]
The Rewards of Collecting Community ‘Vig’
If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]
Women’s Print HERstory Month Returns in March to Celebrate the Fierce, Fabulous Females Who Power the Industry
‘Women’s Print HERstory Month’ coincides with Women’s History Month to align the telling of stories that empower and inspire the fierce fabulous females of print, as well as young women and students entering the industry or considering print as a career. Launched in 2019 by GirlsWhoPrint.net, Women’s Print HERstory Month returns March 2021, and Girls […]
2021 CMYK MANIFESTO: REFLECT, RELEASE, RECOVER and REBOUND
Greetings Citizens of the Printerverse and welcome to a New Year! It is a new year, right? The calendar has changed but, in many ways, it feels like 2020 is still lingering. This annual post has traditionally focused on what is in front of us, but honestly, there is still a lot of uncertainty to […]
2020: The Pandemic, the Pivots and the Perseverance of Print
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and although that word has […]
