War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang out in Chicago. One of the unexpected activities turned out […]
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out your prospecting list, here are 3 stats from […]
Print Media Centr Announces Out of This World Partnership with drupa 2020
Print Media Centr has announced a partnership with drupa, the world’s largest print trade fair, to present The Printerverse™, a dynamic experience providing eleven days of education and printspiration for all at Messe Düsseldorf in Germany, June 16-26, 2020. The Printerverse will co-locate with drupa DNA (drupa next age) which will occupy Hall 7.0 of the […]
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I am […]
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at Brake and Clutch Warehouse in Dallas, Texas on June 27, continuing the mission to showcase the new possibilities for print marketing through innovative printing technology and techniques, in a unique and impactful setting. Following the success of the […]
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the way. You have […]
Girls Who Print and Printing Industries of America Collaborate on Women’s Print Mentoring Network
Pittsburgh, PA — Girls Who Print (GWP) and Printing Industries of America (PIA) are pleased to announce the launch of their joint venture the all-new Women’s Print Mentoring Network. This collaborative effort aims to advance the profile of women in the graphics communications and printing industry through the creation of positive, meaningful mentoring relationships. “Girls […]
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company is making. (SquareSpace) 91% of Millennials would SWITCH BRANDS to one associated with a cause. (Cone […]
5 Ways to Help Attract and Keep Women in Print – Starting with You!
Happy Women’s History Month… and more relevant for our purposes here, Women’s Print HERstory Month! #PrintHERstoryMonth is a new initiative driven by Girls Who Print with the sole purpose of sharing stores and giving more visibility to all of the fierce, fabulous females who work in the industry. While the ratio of men and women […]
Dear Men: How to Be a True Ally to a Woman at Work
Being that it is Women’s History Month, and we are celebrating Women’s Print HERstory month all month long at Girls Who Print, it seemed only fitting and timely to write this. At times you may feel that the piece sounds bossy. You may find me aggressive and snarky and just plain mean. You might wish […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
2019 CMYK Manifesto: Invest in Your Audience
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]