Serving The Mission of Print to Reach The Summit of Success
For someone who has lived most of my life at sea level, it’s always an honor to hear from those who have dared to breach the clouds and risk their lives to climb Mt. Everest. It’s also not surprising that with the right personality and message, these climbers are without question amazing motivational speakers. The […]
I Got 99 Reasons to Attend PRINT 18 and Edu-Slacking Aint 1
You, yes YOU. What have you done for yourself lately? Specifically in the print education department? If you are still thinking about that question, I can almost guarantee you are not doing enough to keep the focus on the future of print and your business. KNOWLEDGE is what separates you from the pack. Sharing it […]
Project Peacock Reaches New Heights Sharing Printspiration with Agencies and Brands in Boston and NYC
When Aetna knocks, most people would run to the door. But that wasn’t the case when Thomas Wynn, Head of Print Management at Aetna reached out to me. He requested Project Peacock come to his office and meet with his print production and creative teams. Project Peacock is a digital print show-and-tell I have been […]
The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers either placed within or acting as Print Production Managers / Print Buyers for […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Ball State University Students LOVE Letterpress!
Earlier this year the fabulous students from the Book Arts Collaborative, a Ball State University cottage industry dedicated to bookbinding and letterpress printing, approached me to help them share their LOVE of PRINT by posting and sharing some content here at PMC. It has taken me WAY too long to get these our to all of you – my apologies […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
Cannabusiness: Getting HIGH on The Print Supply
Marijuana is Big Business. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form. That is more than half of the U.S. as of today, with more states queuing up to legalize and collect the billions in tax revenue created by cannabusiness. The Legalization of Marijuana is Big Business […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
Print Media Centr Launches “Podcasts from The Printerverse”
Sharable library of audio programs for print and marketing professionals. THE PRINTERVERSE, January 9, 2018 – Print Media Centr (PMC), the provider of printspiration and resources for Print and Marketing professionals, expands its mission with the launch of Podcasts from The Printerverse (https://podcasts.printmediacentr.com), providing free access to print technology education and to share strategies for […]
2017: A Year of Firsts, Lasts and Plenty of WTF’s
It’s almost time to close the books on 2017. Before we get to the last page however, let’s take a quick look back at some of the subjects that shaped the last 365 days in the Printerverse, and what we can learn from them moving forward. The U.S. Presidential Election. This isn’t about him, this […]
