INFOGRAPHIC: The Value of a Social Following
Oh, so social media makes dollars as well as sense? Most of us know this but it’s still amazing how many companies out there think these channels have nothing to do with them. Good news is that those who have been putting in the time to grow their audiences will be ahead of the game as […]
What Apple Didn't Announce: New App Store category for Catalogs
This is one of those good news/bad news things depending upon where you sit in the Marketing industry. For the digital crowd, especially designers – congrats and enjoy your free time while it lasts. For the Print people, well catalogs aren’t going away (at least for now), but I have to imagine the volume will […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Top Printing Industry Suppliers Unite In Support of Vision 3 Summit
For Additional Information Contact: Debbie Vieder 703/264-7200E-mail: dvieder@gasc.org TOP PRINTING INDUSTRY SUPPLIERS UNITE IN SUPPORT OF VISION 3 SUMMIT Second Annual Executive Leadership Conference Backed by 20 Major Graphic Communications Vendors Reston, VA – Twenty of the printing industry’s foremost suppliers have signed on as sponsors for the upcoming Vision 3 Summit to be held February 19 – […]
Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
Here is an instance where LESS PRINT is good news that there will be more opportunities for Print in 2012 as Markerters shift from offering coupons to once again creating campaigns to entice consumers with good ole’ advertising! Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years by Joe Mandese, […]
Yes Virginia, Print Producers Care About Price. But We Are Not The Enemy.
I have seen several posts lately on the topic of “Print Buyers only care about price” that have gotten under my skin. I just don’t understand any of it or why we are being portrayed as the enemy. First and foremost, as a Print Producer my main concern is getting my job completed on time, […]
USPS To Slow Delivery of First-Class Mail
“Currently, first-class mail is supposed to be delivered to homes and businesses within the continental U.S. in one day to three days. That will lengthen to two days to three days, meaning mailers no longer could expect next-day delivery in surrounding communities. Periodicals could take between two days and nine days.” By HOPE YEN, Associated […]
SELF-MADE: The Mobile Letterpress and Printmaking Studio
Here is something to support during the Holidays that will support PRINT as well. This project will focus on creating and outfitting a mobile printmaking studio to introduce others to the art of letterpress, screen and relief printmaking. I plan on demonstrating and teaching how to cut and print with linoleum, hand set lead and […]
Show Me Your Money
The ability to access and manage cash will determine your fateby Sandy Hubbard As I make my rounds to the various printing events, I ask everyone, “How’s business?” The answer varies. For small shops, reality is staring them in the face. It’s difficult to find time or money to do marketing; it’s difficult to borrow […]
PROTECT IP Act: A Law to Censor The Internet
It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that copyright infringement is illegal, but since the internet is so vast, the measures to stop it have to be equal if not greater. In this case, anyone – including YOU – who has posted a link […]
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of space on their calendar vs the end of the world. Either way, I guess Im still going to stock up on water ! By Yi Chen An online service company […]
Women of Print – RIT Needs OUR Help!
I received a request from a grad student at RIT to help spread the word on a survey being conducted regarding the status of Women in the Graphic Communications Industry. 5 minutes of your time could help the upcoming and future generations of Printresses out there… so please support this effort. Here is the information… […]
