Hey, Advertisers: New York Has a Bridge to Sell You
This is just good problem solving. Higher gas prices + less people traveling by car, or as much = less people paying bridge tolls. Less people paying bride tolls = less income. How do they get more income WITHOUT raising tolls – sell ad space! Great for local businesses and great for the NYSBA! […]
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people examining this situation and contributing to some sort of reality based solution, but in the simplest of […]
What is a Print Futurist Anyway?
by Sandy Hubbard As an industry, we’ve been scratching our heads for decades, trying to figure our what the print shop of the future is. In many ways, we are already operating the print shop of the future, filled with prepress and press automation, remote order entry, JDF and XML instructions, and other technological processes. […]
E-Books to dominate by 2020
This isnt bad news. This is evolution and the wake-up call for Print Service Providers to get into the e-publishing biz… NOW. Scenario 1.I am printing a 12 page brochure with you. You have my files. After my job is complete you create an e-book for my client to post on their website and […]
Marketers Struggle to Harness Social Media
The shift of “issues” with Social Media is perhaps a welcome sign that the “why” has finally been answered. Now we are moving to the “what” do we do with all these followers and “how” can we collect data and use in our marketing efforts to maximize ROI. I guess the remaining pieces of the […]
Infographic: Business Data Breaches
This infographic from Bolt Insurance , designed by Infographic World is visually stunning! It’s one of the best (and possibly the longest) Ive come across in a while. I was so busy enjoying the film noire theme, that I had to go back and actually read the data which is a way more unpleasant experience – […]
Seven Smart Ways to Get More Repeat Business
Ed Gandia is a founding partner of International Freelancers Academy and co-author of the bestselling and award-winning book, The Wealthy Freelancer(Penguin/Alpha). He is also a co-founder of International Freelancers Day, the world’s biggest online educational conference for solo professionals. Ed and I hooked up while he was doing research for the book, and he actually […]
Making a Case for Relevance in Pricing
Although I have spent most of my adult life in the pursuit of all things print, I am admittedly a TV junkie on the side. Many of the posts I write unrelated to a news article or a blog that sparked an interest are inspired by something I’ve seen on television, and this one is […]
A Bright Forecast for Direct Marketing
By STUART ELLIOTT Forecasters are predicting that despite the concerns about the direction of the economy, spending for direct marketing advertising will continue to grow.The forecast is being issued by the Direct Marketing Association in conjunction with its annual meeting, the D.M.A. 2011 Conference and Exhibition, to be held in Boston from Saturday through Thursday. […]
20 Articles on Pricing Your Design Services
Eric Miller put together a list of 20 articles to help designers with providing quotes for their work. He writes… Determining the design rate for your graphic design projects can be one of the trickiest aspects of the business. Many variables contribute to the difficulty of this process. For example, it is not always […]
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it’s entirety here. I pulled this section out as I thought it would be most relevant to our audience, but the article provides some interesting data related to advertising as well. Seems still there is still no great news for newspapers […]
Shipping with The Enemy… USPS Partners with FEDEX!
No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office. Global Express Guaranteed Service is the new program I just received an email about. Apparently, you give the package to the USPS but they in turn give it to FEDEX who uses their planes, […]
