How to Get Ahead in Advertising – For Women
By: Abbey Klaassen Life balance is a false goal. There are double standards around the world for women and men. And while women may have moved up in their organizations, there are still too few at the senior level in every industry, including advertising and marketing. A few hundred women — and some men, too […]
How To Sell On Twitter Without Pissing Off Your Followers
by Katie Morell Contributor, OPEN Forum Editors Now five years old, Twitter attracts nearly 200 million monthly visitors—grandmothers, teens, CEOs—and many of them are your customers. So how do you craft tweets that will turn into sales? First, remember not to get drunk on self-promotion. “Twitter is like a cocktail party; it is a place to […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
Starbucks to roll out NFC payment in UK
Starbucks to roll out contactless payment with Barclaycard Starbucks has signed a deal with Barclaycard, in partnership with Visa Europe, to bring contactless payments to its coffee shops. From Spring 2012, customers in selected stores will be able to pay for their coffees by simply holding their contactless credit or debit card over a payment […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
Direct mail volume set to see modest growth and remain viable marketing channel
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues. Now, PRIMIR, the company that recently published a study called “Trends & Future of Direct Marketing,” is adding its voice to the group, noting that while direct mail volumes is not set to […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
50% of Printers Charge for a QR Code
By Roger ⋅ April 25, 2011 Printing industry business consultants Crouser & Associates have published a survey of 124 US printers and their pricing policy for QR Codes (chart below). Of the 50% of printers who charge for a static QR code the survey found that the charges ranged from $5 to $500 with a […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
8 Ways to Successfully Sell Using Social Media
By Mike Schultz There’s this age-old problem with selling: If we could only get more people to pay attention to us, we could build relationships that lead to sales. Fortunately, social media offers an amazing source of business opportunities. If you approach it the right way, you can build many relationships that could be crucial to […]
Money-back guarantee for US advertisers to try direct mail
The US Postal Service is hoping to win a bigger slice of the $90bn US media advertising market by offering some of the nation’s top advertisers a money-back guarantee to test out direct mail campaigns. From as early as next month, it will be offering 16 major advertisers the chance to try out direct mail […]
