Marketing and Procurement's Elephant in the Room: the CFO

Sitting through industry conferences run by the Association of National Advertisers and others this year, and listening to heated conversationsabout the state of relations between ad agencies and client procurement, I’ve had a nagging thought. There is one critical party missing from the discussion around the challenges we’re facing balancing value and cost. Hint: It’s […]

Cloud Funding Offers More than Pennies from Heaven

In the age of social networking, if you need money for an art project or for a new business, friending could also mean funding. Chris Young wanted to shoot a feature film presentation. The plot: dude’s car breaks down in the desert, no mobile signal, not a soul in sight. Parched, our hero stumbles into […]

Your Cloud or Mine?

Image via Wikipedia Before companies can migrate their IT to “private” or “public” clouds, they need a better grasp of current costs. Unless you’ve been on a very long sabbatical, you have no doubt heard about “cloud computing” as the future of information technology. But the conversation is quickly morphing from a discussion of “the cloud” […]

Bill Would Provide Tax Credit to Green-Conscious Print Buyers

At the Legislative Intensive Session, held during the ninth annual Print Oasis Print Buyers Conference this week, print buyers from a variety of organizations came together to learn about a proposed bill that could aid in the printing industry’s economic recovery and promote environmental sustainability. The “Print Buyer’s Reduction in Taxes Bill of 2010 (PRINT),” […]

Spandex Promotion Invites Printers to Trade-up to Epson GS6000

With printers constantly seeking increased competitiveness in an economy yet to enjoy full recovery, Spandex is currently running a promotion which enables large format/sign businesses to receive up to £4,000 (€5,000) for their old printer, when trading-up to the new Epson GS6000 Pro. Thanks to a new 8-colour ink set, the Epson GS6000 offers the […]

Direct marketers challenge Colorado online sales law

Direct marketers are challenging Colorado’s new online sales tax law, claiming it violates free speech and privacy laws. The Direct Marketing Association says it filed a lawsuit Wednesday in federal court in Denver asking that it be ruled unconstitutional. Lawmakers passed the measure this year to help balance the budget. It requires out-of-state, online retailers […]