1.3 Trillion Reasons To Use Social Media At Work
For all of those out there in companies with no social media presence or that dont “allow” social media activities at work, here is a nice article to print out and pass around. Usually improving the bottom line does get the right people’s attention. It’s also interesting to note some of the less-hyped ways social […]
Interpublic Launches Unit Focused on Lowering Print Costs
All the times I have been in-between Agencies and Freelance jobs, I have day-dreamed about becoming a Gun For Hire Print Production Auditor – I know, kinda print geeky and not as many travel perks as an astronaut, which was second on my day-dream job list. My plan was I to go into a company […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
2011 Women in Graphic Communication Research Study Results are IN!
Back in November of 2011 I received a request to help Dr. Twyla J. Cummings, Associate Dean and Professor, College of Imaging Arts and Sciences at Rochester Institute of Technology round up some participation in this study aimed at determining how women are positioned in our industry today. Since you need the study info to understand the context of […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8
This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]
Intelligence Driven Communications Division = Mr. Printer
by Nigel Cliffe A great headline caught my eye this week – Intelligence Driven Communications Division created by Communisis, a £200m ($300m) Print Group. Deciding not to take the path of organic growth, this company is acquiring small niche companies in order to become the company I have suggested a printer needs to become to […]
Vending Fridge uses QR codes & RFID to 'know what you took'
ShelfX’s Vending Fridge nixes the cashier, uses QR codes, RFID to ‘know what you took’ By Joe Pollicino QR codes and RFID tags aren’t uncommon when it comes to automated payment applications, and now Colorado-based ShelfX has purposed them for its new wireless-equipped Vending Fridges. Eliminating the need for a cashier — or cash, […]
An interview with David Zwang on behalf of OnDemand Expo and Conference
Joined at the Hip – How printers and publishers can use content services to build relationships (and profit): An interview with David Zwang on behalf of OnDemand Expo and Conference by Sandy Hubbard, Print Futurist This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in […]
Sweden To Adopt World's First QR Coded Banknotes
Ok, QR codes have “jumped the shark” in Sweden. It might just be me, but I don’t see ANY added value scanning money to get information about a bank. I also just realized this is my second post about something Swedish today – the other being the IKEA story. I did watch Million Dollar Listing […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
The Last Infographic You’ll Ever Need: PRINT IS BIG
via PRINT IS BIG. Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. This is a collection of facts and statistics about the U.S. and Worldwide printing industries. If you are a business owner […]
What's Causing Rising Paper Prices?
via: Millcraft Paper Company: What’s Causing Rising Paper Prices?. If you are at all related to the commercial print industry, most likely you’ve seen the recent rise in paper prices. And if you’re like many out there, you’re not sure what’s behind the increase. We asked our resident expert and president of Millcraft Paper, Travis Mlakar, […]
