DMA: We Will Enforce Industry's Web Privacy Guidelines
The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance. Enter the Direct Marketing Association, which will act as the online ad industry’s cop on the block for the program. On Monday, the DMA announced […]
Digital Ad Firms Expand Staff As Market Resumes Growth
Despite continued difficulties in the wider employment market, companies in the digital advertising sphere are aggressively recruiting talent. A plethora of vacancies across the market -on both the sales and agency side – this January suggests the slowdown of the past two years is officially over, and the market is once again returning to a […]
Google's top predictions for display ads by 2015
Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015. #1: 50% of display ads will include cost per view video: -With 35 […]
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to members Jan. 25, are the same in spirit as the existing ones but address specific formats—like product placement, paid links and interruptive advertising—with […]
Ad Circulars Go Digital
By: Tim Rosini Published: January 19, 2011 The Associated Press recently announced the development of a mobile application that will give consumers digital access to daily and weekly ad circular inserts. With the widespread usage of mobile media platforms, iCircular gives newspapers and retailers a means of adapting to changes in consumer demand. Jeff Litvack, one […]
Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, […]
What's in Store for Websites in 2011
From mobility to scalabilty, here’s a look at the top trends in ecommerce for the coming year. What’s in store for online businesses in 2011? There are several changes on the horizon, but one common thread through them all is the need for flexibility. Your customers are accessing information in more ways than ever, and […]
FCC Launches 'Open Internet Challenge'
The Federal Communications Commission is marketing net neutrality with what it’s calling the Open Internet Challenge. The challenge is designed to encourage the development of software tools that provide consumers with real-time data about their fixed or mobile broadband Internet connection. Though the FCC passed a set of net neutrality rules in December, it will […]
Today Show Experiments with Augmented Reality
It’s a bird, it’s a plane, no, it’s flying iPhones, swung randomly in the air in search of virtual objects. If you witnessed this scene while visiting Rockefeller Plaza in New York City over the holidays and thought you were going crazy, don’t worry, you just found yourself in the midst of a new, augmented […]
Future Trends in Search Marketing
Do you think if you’ve got Google, you’ve got search down? Uh uh. A look ahead shows changes in the search landscape that you need to navigate. If you’ve been coasting along on your search marketing, these changes provide new opportunities to muscle your way to the top of the search heap. Here are four […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
Word Lens: Where Translation and Augmented Reality Meet
We’ve seen a number of translation tools for iOS devices, but Word Lens strikes us as the most innovative and coolest of them all. The app lets you translate written phrases simply by pointing your iPhone’s camera at them. The app’s optical character recognition technology recognizes the text, which is then translated and shown on […]
