Infographic: The Anatomy of a Perfect Landing Page
Via: The Anatomy of a Perfect Landing Page – Formstack.
A Scary Picture for the Future of the Wireless Web
The fight over Net Neutrality — that fundamental principle that keeps the Internet open and free from discrimination — can get pretty wonky. It’s sometimes hard to find the right words when you’re trying to communicate to policymakers, geeks and the general public at the same time. How do crucial issues like “paid prioritization” harm […]
T-Mobile Scores Another Flashmob Video Hit
The folks that brought you The T-Mobile Dance, the most-watched flashmob video ever, are back in town with a sequel, staged at London’s Heathrow airport. The T-Mobile Welcome Back uses every trick in the book — swelling choral voices, upbeat and uplifting music, great acting and candid footage — to tug your heartstrings. That’s one […]
Social Media Is Greater Marketing Priority for Small Businesses
Facebook is now third most important marketing tactic Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact. The businesses surveyed overwhelmingly considered word-of-mouth the most important marketing tactic for finding new customers, […]
Are readers ready for ads in e-books?
The marketing world is drawing up plans to invade one of the last bastions of media that is largely advertising-free: books. As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could change the publishing business but faces opposition from some traditionalists. Marketers are exploring a variety […]
Will "device fingerprinting" replace online cookies?
IRVINE, Calif.—David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and TV set-top box in the world. He’s off to a good start. So far, Mr. Norris’s start-up company, BlueCava Inc., has identified 200 million devices. By the end of next year, BlueCava says it expects to have cataloged one […]
Shoot Aliens In Time Square with this Augmented Reality iPhone Game
Augmented reality seems to becoming more and more popular. Here is an augmented reality game that we came across that looked like a lot of fun. Shoot down the aliens before they land! The game is called Look-Up and you get download it from iTunes here. via Shoot Aliens In Time Square with this Augmented Reality […]
FCC Postpones Net Neutrality Vote to Dec 21st
After more than five years of hemming and hawing, the FCC appears close to voting on net neutrality, the hotly contested means of overseeing Internet access. The FCC has postponed its Dec. 2 meeting to Dec. 21, prompting speculation the agency is getting its ducks in a row for a vote on the politically polarized […]
EU Has Trouble Digesting Law on Internet Cookies
Europe’s effort to regulate online “cookies” is crumbling, exposing how tough it is to curb the practice of tracking Internet users’ movements on the Web. Seeking to be a leader in protecting online privacy, the European Union last year passed a law requiring companies to obtain consent from Web users when tracking files such as […]
Apple's iAd iPhone ad network lands in Europe next month
Apple has announced that its iAd mobile advertising network will arrive in Europe next month. The iOS ad network launched in the US in July and has signed up more than half of the top 25 US national advertisers in its first four months of operation, according to Apple. Andy Miller, Apple’s VP of iAd, […]
Global Business Forum at FESPA Americas Tackles Business Growth Agenda
FESPA Invites North American Print CEOs to Join Exclusive Interactive Event At FESPA Americas (Orlando, Florida, 24-26 February 2011), FESPA will host a two-day Global Business Forum (February 24-25 2011), bringing together printers from North America, Latin America and Europe. The FESPA Global Business Forum is a strategic level event that sets out to develop […]
Marketers may now have an answer to the question: What's a tweet worth?
Today, KFC will unveil plans to award $20,000 toward one high schooler’s college tuition for the best tweet it receives. Earlier this year, JetBlue gave away tickets following tweets. And actor Hugh Jackman challenged any charity to convince him — with one tweet — why he should give it $100,000. Tweets are becoming as good […]
