PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE
With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]
Toyota Fun-Vii: A Smartphone on Wheels
The Toyota ‘fun-vii’ concept car, described by the company as ‘a smartphone on wheels’ to be officially presented at the Tokyo Motor Show 2011. Toyota’s ‘fun-vii’ concept car offers the realtime customization of visual content on the interior and exterior of the vehicle. The touchscreen digital surfaces that compose the car can be used to broadcast images, patterns, […]
Need Holiday Gift Ideas? Walmart And Facebook Have An App For That!
Just a warning that my Facebook status updates will now included phrases such as “if only I had an iPad2” and “1200 thread count Egyptian cotton sheets.” Walmart Unleashes Facebook App to Find Gifts People Want By: Jack Neff Searching online wish lists, guessing or just directly asking people what they want as gifts is so […]
The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the telegrams of our grandparents to sending our grandparents digital ones that made me first think why didnt anyone think of […]
Moving circulars into the digital age
This article is speaking to retailers to get on board with digital circulars, but I am going to focus on Printers. If you are not currently exploring or implementing a digital aspect to your services, you are going to lose out. You have the files, you have the assets, you have the clients. With a […]
PROTECT IP Act: A Law to Censor The Internet
It simply amazes me that censorship of ANY kind would be implemented to protect creative materials. I get that copyright infringement is illegal, but since the internet is so vast, the measures to stop it have to be equal if not greater. In this case, anyone – including YOU – who has posted a link […]
Company Predicts The Future By Scanning Current Websites
I wonder if it is making predictions past December 21, 2012? If so, could be a good sign the Mayans just ran out of space on their calendar vs the end of the world. Either way, I guess Im still going to stock up on water ! By Yi Chen An online service company […]
The New York Times runs a cross-platform interactive ad campaign in HTML5
Interesting in the scheme of trend-setting… by Megan Garber Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — […]
Live Augmented Reality for National Geographic Channel
The thing that gets me every time is the look of wonder on the faces of the crowd. The virtual experience becomes tangible in the sense that collectively it was real and shared by the audience. I could totally see a family going home to find the NatGeo Channel (on my cable its 109 – […]
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]
6 key trends in digital advertising
Trends: Digital Advertising – The six most transformative in online marketing by Anthony Ha A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant. The death of the click through—maybe for real this time. Advertisers and […]
Infographic: Why Content For SEO?
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of terms related to the Print and Integrated Marketing Industry. To fine tune […]
