Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
World's First 3D-Printed Bikini Makes Debut
Developed in partnership with Continuum Fashion, the N12 is the first fully 3D printed Bikini, ready to wear and available for purchase from the Conitnuum’s Shapeways Shop. Designed by Continuum Fashion, the N12 if the first completely 3D-printed, ready-to-wear, item of clothing. Previous experiments into the use of 3D printing in clothing have remained purely experimental, haute couture […]
Infographic: 60 seconds on the Web
via 60 seconds on the Web [infographic] | Adverblog. Infographic pictures in a eyeblink what happens on the Web every sixty seconds. 13k iPhone apps are downloaded, 90k tweets are shared, 168 million emails are sent. And this is just the beginning… Created by Shanghai Web Designers. Related articles What an hour of work is worth […]
Adopt A Dog That’s Your Perfect Match With Doggelganger
Creative agency Colenso BBDO has created Doggelganger, a fun website for a good cause. The Pedigree Adoption Drive in New Zealand offers support to thousands of abandoned dogs each year and this idea was designed to boost the campaign to find them new homes. The human to canine pairing site uses facial recognition software to […]
Samsung gives famous historic Dutch building a new dimension with 3D Projection
Too cool… On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. Between 22.30 and 00.30 on the evenings of the 20th, 21st and 22nd of May, the public was able to view the addition of a […]
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from our Facebook to our Gmail, but mobile technologies are taking contextual and interactive marketing a step further. Advertisers can […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
McDonalds Brilliant Interactive Billboard Campaign
via McDonalds Brilliant Interactive Billboard Campaign – Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and […]
Headstones become interactive with QR!
In an effort to better relate to a younger generation, a U.S.-based headstone manufacturer has created new burial markers so visitors can learn more about the deceased and leave messages for them. All it takes is a smartphone or mobile device and a free app. Seattle-based Quiring Monuments lasers QR — or “quick read” — codes […]
Solve Medias Captcha Box Ads Are Both Brilliant and Evil
Until this year, security for Web interactions meant copying distorted letters into “captcha” boxes to prove we weren’t spam robots. The software was initially developed by the Army; now it’s free shareware, and its not particularly effective. But Solve Media, a startup based in New York, has found a way to earn money on captcha […]
Home Depot Puts New Spin on 'Sales Rep' with Social Media
{EAV_BLOG_VER:160961f1ccf51f98} With Social-Media Store Associates, Retailer Looks to Boost Brand Awareness, Customer Service They’ve got names like SteelToes, ChrisFixIt and THDiva. And they spend hours each week touting favorite products, sharing home-improvement tips and answering questions about everything from installing ceramic tile to venting a microwave. The Home Depot’s so-called social-media store associates are part […]
Catch a train, meet an angel with Augmented Reality
BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London’s Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We’re wondering how many people missed their […]
