Top 5 Print Media Trends Every Marketer Should Know
In a world dominated by digital marketing, print media continues to thrive by reinventing itself. While many predicted that print would diminish in the face of the digital revolution, it has proven to be resilient, particularly when integrated with digital campaigns. This ability to evolve makes print an essential part of the marketing mix, delivering […]
Cheery Social Media Content to Surprise and Delight Your Print Customers
Printers often make print customers and sales prospects work soooo hard when it comes to content, don’t we? We give them things to read that are educational or have big words. We ask for action. Click here for more! Make decisions! Worry! Think! Let’s give print customers a break and give them something fun instead. […]
The Opportunity Economy Delivers Growth for Print Businesses
Attention U.S. print business owners and employees of printing companies! With the election coming up, I am hopping on my soapbox to appeal for the economic plan that will foster print business revenue growth, create loyal and collaborative customers, and contribute to the future of the printing industry. You may be familiar with one aspect […]
Lessons From Fran Drescher on How to Position Your Print Industry Career
To advance your print industry career, it’s crucial to control your personal positioning. Fran Drescher, star of The Nanny, was one of my early role models for her powerful and strategic career positioning. I’m going to explain how Fran took control of her career so you can apply the lessons to your own. I met […]
Podcasts About Printing, Packaging, Design and Marketing for Your Playlist
I have had the honor of being included on lists highlighting where to find topical podcasts about print and marketing, so it’s my turn to give back. I don’t want to assume anyone reading this post is familiar with my offerings, perhaps this is the first time you have clicked over. If that is the […]
8 Ways Printers Can Benefit From Email Automation
You may be using email as part of your marketing toolkit, but are you using automation tools that make life easier for printers? Many printers shy away from setting up email automation due to the time required for setup. However, while there’s work on the front end, the time-saving benefits are enormous and make your […]
Position Print in a Supporting Role to Reignite Stans and Create New Fans
What do print sales, print business, and print marketing success, have in common with leading actors choosing roles? More than you may think! Grab some popcorn and let me explain. At a certain point in a leading actor’s career, they are faced with the reality of how Hollywood and the world perceive them. While men […]
How Printers Can Create a Simple Email Newsletter
I love teaching printers how to launch a super simple email newsletter program. Simplifying your approach helps you be successful from the get-go and grow and improve your email marketing program at your own pace. When your newsletter is easy to produce – and you even look forward to it – you will be more […]
How To Find Out What Attracts People To Print
How do you find out what really attracts people to print? As a marketing strategist, I recommend research and data mixed with in-the-moment feedback. Research and data are great, but they’re based on what has already happened. Surveys are fine, but they may give overly positive results. Nothing beats testing a supposition with real people, […]
3 Tactical Strategies to Secure New Print Business Over the Summer
In today’s competitive marketplace, winning new print business requires more than offering quality products and services. It demands a strategic approach incorporating community engagement to strengthen customer relationships, build new relationships, and establish trust with local businesses. Summer is the perfect time to get involved and entrenched with your community. Here are a few ideas […]
How Influencers Can Help Printers Get Better Marketing Results
Finding high-quality leads ready to buy can be challenging for everyone, including printers. Luckily, influencer marketing is a valuable tool for capturing interest from warm prospects. WHAT IS INFLUENCER MARKETING? Influencer marketing uses the attractive power of a popular person to bring attention to your business. Usually, the influencer is paid to serve this role, […]
Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses
Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices. As a result of this settlement billions of dollars are expected to flow […]
