8 Ways Printers Can Benefit From Email Automation
You may be using email as part of your marketing toolkit, but are you using automation tools that make life easier for printers? Many printers shy away from setting up email automation due to the time required for setup. However, while there’s work on the front end, the time-saving benefits are enormous and make your […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Direct Mail Verification: Anatomy of an Address Verification Program
People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to: Provides a concrete example that helps you better understand marketing automation; and Provides a […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
How to Automate Direct Mail For Your Customers
Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing technologies can automate direct mail: Creating the list Behavior-Based Direct Mail Automate Direct Mail […]
Improve Customer Communications In The Now Normal
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the “we’re here for you” emails are luckily long passed, it is a […]
Three Tech Trends for Print… in 2020 and Beyond
Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying cars, (although the recent CES show did see […]
Your Customers Just Aren’t That Into You
You are good at what we do. You’ve done it for a long time. You’re experts in it. And you can talk about it all day long. But guess what? Your customers just don’t care. Sure, they want you to be successful, mostly because they need your services and they want you to stick around. […]
Make Friends With Your Client’s CRM to Improve Direct Mail Marketing
Send Personalized Direct Mail Using CRM Data Previously I wrote about four ways a commercial printer can Leverage Client CRM Data to Improve Print Sales. But despite the fact that CRM systems are extensively used across all industries and company sizes, only 46% of companies have widespread use of their CRM system. (Source: Forbes) This […]
War and Peace: What Hamilton and The Print Industry Have In Common
After an utterly fantastic Project Peacock event providing Printspiration to a room filled with print customers and PSP’s eager to learn about, and get their hands on the amazing print and paper samples shared by the Peacock Partners, I had some time to actually hang out in Chicago. One of the unexpected activities turned out […]
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay attention to CRM because: 91% of businesses with over 10 employees […]
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a problem for any company: What solutions should I buy so I’m […]
