40 Top Notch Print Based Tutorials
There don’t seem to be enough print related tutorials online, so in this round up I wanted to cover as many print specific articles as possible. I also wanted to mix in some that weren’t directly print related, but that help create print related products like movie posters, ads, cd covers, etc. The tutorials in […]
5 Direct Mail Ideas Based on Social Media Insights
As social media becomes more and more essential for reaching out and engaging with your target customer, companies are looking for effective ways to incorporate their social media efforts with more traditional marketing efforts like direct mail. Tapping in to and using social media data can provide helpful insight into a customer's online needs, wants […]
5 Steps for Specifying Eco-friendly Papers
I get asked a lot by my customers what is the most environmentally friendly paper. Many think because a paper has 100%PCW that it must be the best choice for their client – not necessarily so. To make life a little easier for those who really want to be eco-conscious when selecting paper for print, […]
Is Your Direct Mail Optimized for Maximum Postal Savings?
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not […]
Inserts expand despite perceived threats
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel Since the economic downturn, companies that have a mail resource to leverage are more receptive to including outside advertising in their mail distribution. For […]
Xerox Geared Up to Support Print Providers at On Demand
Debuts New Digital Color Production Systems, Leads Industry Discussions on Growth Strategies and Offers Extensive Networking and Learning Opportunities PHILADELPHIA, April 20, 2010 – Primed to help graphic communications providers identify new revenue opportunities, Xerox Corporation (NYSE: XRX) brings digital color technology, business-generating tools and educational seminars to On Demand. The company also will debut […]
Multichannel Merchant Survey Shows Merchants Not So Social
Are multichannel marketers making the most of social media? They’re making progress, but they don’t see it as an overly-important marketing tactic, based on respondents to Multichannel Merchant’s Outlook 2010 survey on E-Commerce. On a scale of 1 to 10 in importance, with 10 being most important, the mean rating for social media was 5.76. […]
35 Tutorials To Get Your Awesome Design Print-Ready
Print design is everywhere around us. You can see it everyday on newspapers, advertisements, brochures, business cards, T-shirt designs, posters. But you need some skills to create good looking, catchy print design and usually it’s not an easy task. In this article you’re going to find some useful tutorials working with print products on Photoshop, […]
FESPA Wrap Cup
The FESPA Wrap Cup 2010 At the FESPA 2010, 22-25 June 2010, Munich, Germany One of the most exciting satellite events at FESPA 2010 will be the FESPA Wrap Cup. Visit us in Hall B3 of the Messe Munich The Competition 64 highly skilled vehicle wrappers from Europe will compete for the title and trophy […]
Tree Guilt Justified?
If you read the New York Times online (who doesn’t?) you can’t have missed Starbuck’s Make A Difference campaign on April 15th. The coffee company bought the Times home page for the day, with a double-wide banner ad at the top of the page, featuring the Make A Difference “film” (or what used to be […]
FESPA | European Sign Summit
Who is organising this event? This event is co-organised by ESF and FESPA who have joined together to provide this sector with a unique event. ESF are the European Sign Federation and FESPA the Global Federation of Screen and Digital Printers. Why? ESF and FESPA recognise the increasing convergence between the print and sign industry […]
Apple’s New Technology Could Revolutionize Professional Printing
Ask any publishing or graphics professional the challenges they face trying to reproduce colors in print as they appear on a screen and you’ll see eyes roll. It’s a difficult trick, and one that costs businesses in many industries more money and time for commercial printing, because inherent technical problems make it time-consuming to precisely […]