#ProjectPeacock and The Power of Digital Print and Finishing Education With Dawn Nye, Konica Minolta
Deborah spoke to Dawn Nye, Manager of Solutions and Services Marketing, Konica Minolta, at FSEA #OdysseyExpo. One of the first topics covered during Deborah’s conversation with Dawn is the recent Project Peacock Print Fair in New York, described by Dawn as an ‘education’ – “I come to events and I’m used to talking to printers, […]
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out your prospecting list, here are 3 stats from […]
Leverage Client CRM Data to Improve Print Sales
Customer Resource Management platforms have been around for over twenty-five years now, and seem to be everywhere. If you haven’t been implemented CRM, or given much thought about your clients’ use of CRM, why should you be concerned about it now? You should pay attention to CRM because: 91% of businesses with over 10 employees […]
Print, the Cool King of Content
My client, King, sold new and used videos, games, and fan collectibles. He printed a newsletter every month. When I started working as his marketing consultant, King’s newsletter was mostly canned, with syndicated reviews. He wanted to produce something original, distributed in-store to bring customers in the door. The world was changing, though, and people […]
The Sad Truth About Paper Options and the Paper Supply Chain
I AM MAD AS HELL AND I CANNOT TAKE IT ANYMORE.. and I am not alone! At a recent event I attended, a panel represented by 5 paper mills and 1 merchant heard from a vocal crowd of printers who were less than thrilled with the current state of the paper supply chain. I am […]
Nordstrom and J.Jill Profit Losses Due To Reduced Direct Mail Marketing
It’s easy to fall into the trap of thinking that digital marketing channels hold the keys to driving revenue in brick & mortar retail businesses. Relying on traditional marketing channels may seem archaic when you’re starting to feel like you are a legacy business. But moving off of the traditional marketing channels that you’re customers […]
What Printers Can Learn from Start-Ups
There are lessons printers can learn from other people’s businesses…. especially when those businesses fail. Start-up companies are a good source of research because the timeline is short, the mistakes stand out, and the founders are often willing to talk about what went wrong. “Why did your business fail?” I asked a group of founders […]
Profitable Print Relationships with Print Champion Matthew Parker
This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out on his own on the consultancy side. Now, he uses his inside knowledge […]
Project Peacock Rides into Dallas for One Night of Texas-Sized Printspiration for Print Customers and Printers on June 27th
The Printerverse – May 29, 2019 – Print Media Centr’s show-and-tell event, Project Peacock Print Fair, will be held at Brake and Clutch Warehouse in Dallas, Texas on June 27, continuing the mission to showcase the new possibilities for print marketing through innovative printing technology and techniques, in a unique and impactful setting. Following the success of the […]
Get Bullish On Print… or Get Out of The Way.
If you are a negative Nelson or Nancy, please skip this post. The time for hand-holding and putting on a smile to keep you optimistic about the industry is over. It’s your turn to get on board with the future of print, give back, elevate your game… or get out of the way. You have […]
What Do You Think? Was This Marketing Campaign a Success?
Does everyone on your marketing team know what success means? Does the owner know? Here’s an example of the disconnect between the owner and the marketing department. I asked a printing company owner to give me an example of a marketing campaign that was successful and one that was not. This one, he said, was […]
Managing Print Marketing Performance with MarTech Stacks
The guys over at chiefmartec have been tracking marketing technologies since 2011. Over that time their list of marketing tech solutions has grown from 150 to over 7,000. That’s 7,000 solutions out there competing for a piece of the marketing budget. This presents a problem for any company: What solutions should I buy so I’m […]
