Millennials, Mills and More with Vanecia Carr, Director of Customer and Brand Marketing, Domtar Paper
Deborah spoke to Vanecia Carr, Director of Customer and Brand Marketing at Domtar, about the importance of building a diverse workforce in the modern print industry in this Podcasts from the Printerverse episode. When Vanecia talks about encouraging young people to be a part of the print industry, she speaks as someone who came into […]
Champion a Cause to Win Hearts, Loyalty, and New Print Customers
In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company is making. (SquareSpace) 91% of Millennials would SWITCH BRANDS to one associated with a cause. (Cone […]
7 Tips to Grow Your Email Marketing Audience
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]
Inspiring Transformation and a World Of Growth with Shuchi Sarkar, Global Marketing, HP
Deborah sat down with Shuchi Sarkar, Global Marketing Head, Graphic Solutions Business at HP, at Dscoop to record this Podcast from the Printerverse. ‘Change’ can be a scary word. It evokes the fear of the unknown or breakdown of the status quo, and particularly in a professional sense it can make us feel as though […]
6 Affordable Ways to Achieve Luxury in Print with Ashley Maydak, Domtar Paper
We all enjoy a little luxury, especially at an affordable price. Ashley Maydak, Brand Marketing Manager at Domtar Paper, explains in this Podcast from the Printerverse episode why there’s no reason it should be confined to the likes of spa vouchers and not apply to the paper we use in our print projects. As Ashley […]
Going Beyond with Helene Blanchette, Global VP of Marketing for Graphic Communication at Xerox
Deborah sat down with Helene Blanchette, Global Vice President of Marketing for Graphic Communication at Xerox, on the Xerox stand at Hunkeler Innovationdays in Lucerne to record this podcast episode: It’s so interesting to hear people who have been in the industry and often a particular company for a number of years talk about their […]
Four Behavior-Based Email Marketing Tactics
Last month I discussed calendar based emails, which is sending emails when you want to send them. These calendar-based emails might be a newsletter sent at a regular schedule or a campaign when you want to market an event. While you may target part of your audience to increase your chance of the message being […]
Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]
When it Comes to Email Marketing, Set a Date With Customers
Email marketing falls into two basic categories: calendar-based or behavior based. Calendar based emails are sent based on your marketing calendar and are not triggered by a particular behavior. Examples of calendar-based emails include: Email newsletter Marketing campaign leading up to an event or after an event Seasonal promotions and weekly offers Sometimes these emails […]
Is Your Email Marketing on Life Support? Revive it Now!
Did you take a gap year with your email marketing program? You’re not alone. Printing businesses often launch their email marketing with an ambitious schedule and then settle down to a reasonable pace once they see the discipline it requires. When the program stalls or stops completely, however, that’s bad. From a marketing perspective, your […]
Sales and Strategy Lessons From a World Class Brand
I am going to start this post with a huge disclaimer. I AM NOT A DISNEY PERSON. My kids are not Disney kids. We are not a Disney family. But we went there. Oh yes, we did. We decided to tack a couple days on at the parks because we were going on a cruise […]
Project Peacock Print Fair; A One-Night Only Pop-Up Event for Print Customers and Printers
The Printerverse – Print Media Centr (PMC) is expanding Project Peacock by taking it beyond the conference rooms of ad agencies and in-house marketing departments and bringing it to intimate event spaces, around the US. Project Peacock, a traveling show-and-tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print Media Centr, began […]
