Print Media Centr Launches “Podcasts from The Printerverse”
Sharable library of audio programs for print and marketing professionals. THE PRINTERVERSE, January 9, 2018 – Print Media Centr (PMC), the provider of printspiration and resources for Print and Marketing professionals, expands its mission with the launch of Podcasts from The Printerverse (https://podcasts.printmediacentr.com), providing free access to print technology education and to share strategies for […]
You Have WHAT on Your Bookshelf?
Books. From the time we’re babies, they surround us, with their bright pictures, big words and thick cardboard pages to chew on. Who doesn’t love a good book? What lines your bookshelf will no doubt change and evolve throughout your life, but there will always be titles that withstand the test of time (and teething). […]
First Steps For Marketing Your Personal Brand
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What are you doing that’s already working? If your audience is […]
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]
International Print Day Aims to Trend Worldwide October 18, 2017
Join the Global Print Community for 24-hrs of Social Media Sharing And Help ‘Print’ Trend the Planet on October 18, 2017 Celebrating its fourth year focusing on the original communications delivery device, International Print Day (IPD) throws open its virtual doors to the global print community on Wednesday, October 18th – and everyone is invited. […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
What an Arcade Game Can Teach Us About Printing Sales
Remember Pole Position, the popular video arcade game of the 1980s? I loved it. Amazingly, the things I learned while playing helped me in the print sales world. Pole Position is a classic auto racing game. You have to be able to predict and control the timing and placement of other cars on the track. […]
Inspiration Starts With a Blank Page
A few weeks ago, I came across a post on LinkedIn describing an exercise with a blank sheet of paper geared toward revealing possibilities and helping a person step outside the limitations of schedules, journals, and records of a “previous self.” The author, Lynn Hidy of UpYourTeleSales, suggested that writing, drawing, scribbling, listing, narrating, or […]
Shaking Up The Status Quo: Are Your Services Standing Out?
In the world of artificial sweeteners, I am team Pink. I have always been team Pink. I know Pink. I know what taste I can expect when I tear Pink open and pour it into my coffee. I know how much Pink I need to get the result I desire. I know that I can […]
Thank You – I AM GOING TO PRINT 17!
I’m announcing it here first: I, Andy of the Tribe of Solages, first of my name, will be attending PRINT 17. Described as “the largest gathering of the printing, publishing, in-plant, graphic communications, and mailing/fulfillment communities in the Americas”, PRINT 17 will be held in Chicago on September 10th through the 14th. And, yes, PRINT […]
2017 Survey Says: Print Buyers Need Time and Have Money
Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, it will be helpful. Additional results can be found in this post: 2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in […]
9 Superbly Simple Ways Printers Can Increase Email Newsletter Subscribers
When marketing with email newsletters, printers can get hung up on not having a big list of subscribers. My advice is to keep it simple. Make your email sign up superbly simple that it becomes a natural part of your normal marketing and promotion routine. Your list of email addresses is one of the most precious […]
