Personalisation – Theatre or Scale?
I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
Merry Printmas From Your Favorite Print Diva, Chloe!
Hi! I’m Chloe! I’m full of the holiday spirit, setting up the holiday décor, and making my way through getting Christmas and Holiday cards in the mail. Are you sending out holiday cards this year? If not, you should be! While sending email greetings is technically cheaper, nothing stays with a client like a Christmas […]
11 Tips For Turning Dabblers and Drifters into Marketing Do-ers
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do you dabble and drift without a specific, written marketing plan? You are not alone. I meet many dabblers and drifters in the printing industry. In every industry, as a matter of fact. […]
Election 2016: And The Loser Is YOU And Social Media
We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]
When Interrupting Prospects Pick The Right WHY And HOW
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their prospects regularly. They worry that a prospect will just go to whomever has […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
5 Facebook Pages To Visit When You Need Inspiration
No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very “glass half full” type of person, there are certainly days and hours in which I can find myself feeling pretty low. Some of those times, I might call a friend, turn […]
International Print Day Aims to Trend Worldwide on October 19th
A 24-hour celebration without borders, International Print Day (IPD) will throw open its virtual doors to the global community on Wednesday, October 19th – and everyone is invited. IPD’s organizers encourage anyone with an interest in the original communication delivery device better to join the planet’s largest conversation about print in all its forms, hosted […]
[VIDEO] Social Climbing: Reaching The Top One Share At A Time
This panel focuses on social media as a collaborative channel for education, marketing, sales and communication with customers and prospects by sharing social success stories. #PrintChat-ers please join us in the booth and from home! Panelists: Avanti, Xerox, RSA, InfoTrends, INKISH.TV Download the panel brochure PDF!
[VIDEO] Print Ninja Warrior: Adapting To The New Game
Print Ninja Warrior: Adapting To The New Game This panel focuses on the state of the industry, the equipment and technology driving unique print applications, and how printers can stay strong and survive like a Print Ninja Warrior! Panelists: Xerox, adphos, Avanti, CHILI Publish, arifiQ, GPA Download the panel brochure PDF!
[VIDEO] The Promise of Packaging: Thinking Outside The Box
This panel focuses on helping printers understand the packaging market and opportunities to enter and/or expand within this printing segment. Panelists: Eagle Systems, Xerox, HP, Chili Publish, RMGT, GPA Download the panel brochure PDF!
