[VIDEO] Vini, Vidi, Varnish: Conquering The Art Of Finishing
This panel focuses on all aspects of finishing and provide thought leadership on where the industry is heading. Panelists: Eagle Systems, Xerox, adphos, HP, Scodix, Fastbind USA Download the panel brochure PDF!
[VIDEO] Succeeding With Substrates: The New Roll Of Paper
This panel focuses on paper as a technology, current and future trends, and helping printers understand the revenue opportunities with new substrates. Panelists: Xerox, Canon, adphos, GPA, RMGT, Fastbind USA Download the panel brochure PDF!
[VIDEO] Cleansing Your Palette: The Fresh Taste Of Color
This panel focuses on specialty inks, creative color use, and color management across multiple devices and substrates. Panelists: Xerox, Canon, HP, Mutoh Download the panel brochure PDF!
[VIDEO] Xerox Case Study – Relevancy Delivers Results: a Real World Story
Xerox Case Study Presentation – Printerverse 2016 Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, […]
TREND SPOTTING: The Road Ahead for Print is Paved with Gold… and Silver, and Varnish
Remember the R.E.M. song Shiny Happy People? If you do I bet you are singing it in your head now, and if you don’t, here you go… See the happy people? Think of them next time you are creating a printed piece, or about to estimate one for customers. They like shiny, tactile things that […]
The Word I Am Eliminating From My Sales Vocabulary
“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]
What the NFL Can Teach us About Covering a Big Event on Social Media
If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]
It’s Trade Show Season, My Favorite Time of Year!
Hi! I’m Chloe! I’m beyond excited because it is my favorite time of year! It’s show season! It’s time to wander aisles and watch demos and ask as many questions as they will let me so I can figure out what’s cool! Sadly, show organizers don’t always look at industry calendars to see what else […]
Should You Join Every Social Media Network?
Each time a new social media site or platform comes out, my printer friends ask me if they should join. If you’re a compulsive joiner — or have “Fear of Missing Out” (FOMO) like I do — then join everything! If you’re not a compulsive joiner and have bigger business goals, here are 10 considerations […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
