The Magic of Print (and the Selling Power of a Good Story)
Did you know that college recruiters combine print with persuasive stories to mesmerize prospective students? I volunteer in the college center at the local high school. At this time of year, college recruiters and admissions officers visit the center. They meet with groups of students and do their best to be memorable. Print is their […]
Misconception 2: Younger Generations Are NOT Affected By Print
Trekking on through the misconceptions of the print industry, I’d like to address the second topic– younger generations and their interactions with print media. There are two segments we refer to here: Generations Y and Z. This is not a new topic. If you have yet to read the Open Letter to Marketers from an […]
Can We Talk? Are You Too Timid?
Hi! I’m Chloe! I live in a world of print and I’m starting to get annoyed. Maybe you are too? Too much of what is coming across my desk is b-o-r-i-n-g! It’s the same look, same feel, same format, same color schemes – over and over again! When did brands become so timid? There are […]
[VIDEO] Meet the Movers and Shakers From the Inaugural thINK Conference in NYC
The first thINK Conference – appropriately called thINK First, was held in NYC Sept 8-10, 2015 in the Roosevelt Hotel in NYC. thINK is a “collaborative, independent community of peers, solutions partners and print industry experts that represent the fast-growing $3.5B inkjet market.” Oh, and they are Canon Solutions America customers as well. There is […]
[VIDEO] Post-Press Success: Winning With Finishing
This Graph Expo panel focuses on the wonderful world of finishing, and the ROI it can bring. Panelists: http://mollbrothers.com • http://hp.com/go/indigo.com • http://thefoilexperts.com • http://scodix.com – Hosted by Deborah Corn **Fastbind USA apologizes for missing this panel, but since they were busy signing contracts with new customers, they hope you understand! See how PUR/EVA and […]
[VIDEO] Digital Schmigital: Marketing Print to Millennials
This Graph Expo panel focuses on “The New Print Customers” – what they know, what they don’t, and how to keep them excited about print in an electronic world. Panelists from: http://dreamingincmyk.com • http://hp.com/go/indigo • http://www.chili-publish.com • http://hp.com/go/pagewidewebpress – Hosted by Deborah Corn
[VIDEO] Behind the Social Curtain: Introducing the Wizards of WOW
This Graph Expo panel discusses what it takes to develop and maintain a successful social media presence for your business, and how to measure results. We had some issues with sound, so I trimmed this video to where it was fixed. Panelists: http://www.avantisystems.com • Marifer Rodriguez http://pitneybowes.com • Bill Michael http://xerox.com/production – Vanecia Carr http://domtar.com – Hosted by […]
[VIDEO] An ROI River Runs Through It: Mapping Your Multi-Channel Marketing Streams
This Graph Expo panel focuses on helping printers market themselves through print + additional channels by sharing experience and results. Panelists from: http://arifiq.com • http://www.avantisystems.com • http://piworld.com • http://profitableprintreelationships.com • http://xerox.com/production – Hosted by Deborah Corn
[VIDEO] Reinventing World Class: A Conversation with Pitney Bowes
What does world class look like? Whether you’re a family-owned small business, a growing global enterprise, or somewhere in between, learn what it takes to make it to—and stay at—the top. This Graph Expo session, presented by Pitney Bowes (http://pitneybowes.com) will help you and your business harness technology, innovation and the convergence of physical and […]
[VIDEO] Incoming! Print Techs and Trends You Cannot Ignore
This Graph Expo panel focuses on just launched/upcoming technology, and provides thought leadership as far as where the industry is heading. Panelists from: http://www.adphosna.com • http://arifiq.com • http://www.chili-publish.com • http://fastbindusa.com • http://scodix.com • http://mutoh.com – Hosted by Deborah Corn
[VIDEO] Zooming In: Bringing The Value of Digital Print Into Focus
This Graph Expo panel focuses on sharing the amazing and creative marketing that can be achieved with Digital Print through customer success stories. This video had a connection glitch at the end, so it cuts off about 40 secs before the session finished – Sorry! Panelists: http://usa.canon.com • http://www.askgpa.com • http://www.scodix.com • http://xerox.com/production • http://pitneybowes.com – Hosted by Deborah […]
[VIDEO] Discover The Possibilities of Digital Print with HP Indigo
Boris Hughes, Americas Business Development Manager shows us some of the amazing things you can do with HP Indigo technology (http://hp.com/go/indigo). PART ONE PART TWO
