Sell Deeper Into Your Customer List With Data
by Sandy Hubbard Printers who have a solid, loyal clientele always need to sell more to existing customers. Here’s how to do more and sell more with the information you have. First, let’s find a place to get creative. It’s easiest to use a spreadsheet program. My clients have used whiteboards, graph paper, mind maps, […]
AR: Closing The Gap Between Virtual And Reality
by Jennifer Grace For those readers who are not familiar with Augmented Reality (AR), I would like to explain. Augmented Reality is an integrated technology that superimposes a digital image (for example, a video) on the observer’s real world view. This is accomplished with the use of a lens (such as a cell phone camera), […]
Who Is Buying All This Print Anyway?
by Jonathan Malone-McGrew, EDP For anyone that knows the McGrew name, it comes as no surprise when I tell them that I am in the print industry. As some of you may know, I spent my formative years growing up inside a print software development company that quickly made a name for itself with quality […]
Presentation Do’s and Don’ts
We’ve all sat through them. The presentations that seem to drone on and on and on. The ones that just beg for us to check our email. Or Instagram. Or focus on anything else BUT the presentation at hand. Then there are the gems. The presentations that keep us focused and riveted. The ones that […]
Four Fast Business Blogging Etiquette Tips
Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]
#UKvUSA: Your Printer Has A New Press: So What?
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
The Nuts And Bolts Of Reputation Management
I was watching Deadliest Catch last week and the Cornelia Marie was in the midst of an engine breakdown. They had replaced a bunch of parts and were on their way to the crab grounds when it blew again. After some digging, they found a loose screw, to which the Captain said, “A $2 nut almost brought […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
Sprinkle Some Marketing Automation Into Your Email-To-Print Campaigns
There’s a synergy between email and print. Email opens the door. Print clinches the deal. When you add marketing automation to the mix, you amplify your results even more. As a printer, you can use the same automation tools that email marketers do. You can use automation to guide a prospect through a series of […]
How Relevant Is Your Print To Me?
By Jonathan McGrew, EDP The trip to the mailbox can be an interesting experience. For anyone that says print is dead or direct mail isn’t being sent, you obviously haven’t seen my mail slot after returning from a week on the road. The thing that strikes me about the communications I get is the lack […]
Keeping Print Alive For Generation Z
by Jennifer Grace Last month I wrote a letter to marketers about Millennials about how we are affected by print (If you missed it, you can catch the link at the end of this article). Right now I’d like to address another generation for a moment. This generation is by no means a lost generation. […]
#UKvUSA: How Can You Connect With Print Buyers On Social Media
Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]
