Print @ SXSW
by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]
Busy Salespeople Let Print Do the Talking to Teens at Portland Auto Show
High Quality Printed Booklet Helps to Convey the Automaker’s Brand Promise by Ben Rutter I recently attended the Portland Auto Show, an event that brings car manufacturers and dealers from across the Northwestern U.S. to advertise their goods. As a teenager, I was of peripheral interest to the busy salespeople on the show floor. Nobody […]
Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
#PrintSales Training Part 3: The Art Of Storytelling
If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly Mallozzi. Kelly has agreed to use my journey as the example, and create a blog series for PMC called #PrintSales Training. Since this is what she does for a living, and very successfully, consider yourselves […]
Open Letter To Marketers From An Old Millennial
Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]
Personalized 3D Printed Gift Lures New Customers
3D Printing adds Novelty to Email-to-Print Marketing Campaign A business acquaintance just started using 3D printing in his sale prospecting process. I wish I had thought of it! First he collects names and email addresses when he does presentations. He offers a free personalized gift if attendees sign up for his email newsletter. Then he […]
1/1 Interview with Bill Borrelle, Brand Transformer and Strategist at Pitney Bowes
A few weeks back I had the honor to be invited by @PitneyBowes to participate in their first #powerofprecision chat on Twitter. The topic was the NEW Pitney Bowes, and yeah from head-to-toe this well-established and iconic brand has received quite a makeover! The chat was filled with marketers and brand strategists who were there […]
Winning Customers With High Speed Inkjet And More
A few weeks ago I had the honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]
KFC Unveils Edible Coffee Cups!
From Design Taxi KFC is planning to serve their coffee in an edible cup that lets customers enjoy the warm beverage with ambient scents like “Freshly Cut Grass” and “Wild Flowers”. Called ‘Scoff-ee Cup’, the edible coffee cup is made from biscuits wrapped in sugar paper, and lined with a layer of heat-resistant white chocolate—both biscuit and […]
One Hot Order Of Print Coming Up, Hold The Digital
While many out there are trying to figure out how to incorporate digital into their offerings and marketing budgets, I am here today to celebrate ink on paper! So put on your printed party hats and have your printed noisemakers at the ready… it’s PRINTSPIRATION TIME! Winner Winner, Chicken Dinner? Over the winter holidays I […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
