Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]
The Top Five Things We Think We Know About Social Media But Really Don’t
by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]
Printers! Is A Google Penalty Causing A Drop In Your Web-to-Print Profits?
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try something new. Back up. They’ve seen a drop in their online business. […]
Keen Systems Announces Future Print Conference 2014
July 7, 2014, San Mateo, Calif. — Keen Systems, Inc., known for its award-winning web-to-print solution, has officially announced the Future Print Conference 2014, to occur September 5, 2014 at the Grand Hyatt San Francisco. The conference brings together innovative leaders from print, online marketing, and social media to talk about where marketing is headed […]
1/1 Interview With Trish Witkowski, Chief Folding Fanatic At FoldFactory.com
Trish Witkowski is one of those people who can command a room, or a video frame, simply by stepping into it. She is authentic, informative, and always printspirational! Her legendary Fold of The Week videos have given her well-deserved print industry celebrity status, and she is the only person I know that could make a barrel […]
A Super Idea To Save The Reputation Of Print And Paper
For many years the industry has provided a wealth of research, information and resources to address the perception surrounding the sustainability of print and paper. And while these organizations have done an amazing job educating us and helping us have intelligent conversations on the topic, for the most part we have collectively fallen short reaching […]
Your Email Newsletter Sends a Strong Signal to Google
One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches. I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different search results than those not using a Google product or not signed in. Here’s how […]
Customer Service vs. Customer Experience
by Chris Echevarria Much to my chagrin, “due to technical difficulties”, I was unable to attend the PrintMediaCentr #printchat last month “Creating and Managing Customer Experiences.” Deborah sent me the link to the replay, and after looking over some of the conversation I saw that there are folks out of there that still wonder about the […]
What Are The Keys To Your Performance? Part 2
by Kate Gansneder We’re going to jump right in to this one – if you’re a little lost, I recommend starting here. (<–last months blog on PMC) Now that I’ve identified what KPIs are, and the basics, we’re going to break it down a bit more so you understand what I’m tracking as a print […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]
Vertical Marketing And The Print Provider
An overview of the DMA IMW 2014 event, a potential resource of new business for smart print providers. by Thad Kubis Based on my experience and my attendance at the very interesting, active Direct Marketing Association (DMA)-sponsored Integrated Marketing Week (IMW) 2014 event, I would say the key to developing new business for any print […]
SEO for Printers: Strategy Has to Come First
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was disorganized, ugly and confusing. Everything seemed so backward from what he […]
