Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
1/1 Interview With Don Carli On Printed Electronics And The Future Of Packaging And Design
The print industry is filled with characters, and Don Carli is certainly one of them! I met him several years ago at GRAPH EXPO and we ended up talking for a while about sustainability. I would estimate that he said something that either blew my mind or freaked me out several times during our initial conversation, and […]
JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
This Strategy Will Have You Hanging Around Your Prospects All Summer
There are many time during the day I feel like I am walking past an alley and a dark figure lurking in a shadow steps towards me and says, “Psssst… wanna buy some print?” Wearing a thick rimmed hat tipped towards the ground so I cannot see or identify their face, they open their trench […]
Are Customer Experiences Connected In All Your Channels?
by Chris Echevarria How do you connect across all of your customer experience channels or touch points? As time permits I try to fit in as many Webinars about customer experience as I can. Yesterday there was an interesting one that didn’t quite deliver on its title “The Biggest Customer Experience Challenge: Escaping the Past” – […]
Making The Big Data Connection For Your Business
By Jonathan McGrew, EDP Why are there so many songs about Big Data…and what’s on the other side? As you can see, I am channeling my best Kermit the Frog to bring you the next installment of our discussion on the print industry. Last time, we left off by discussing TransPromo with the promise of discussing […]
What Are The Keys To Your Performance?
by Kate Gansneder Of course printers know all about print. We’re immersed in the world of the tangible. Beyond our clients’ jobs, marketing wasn’t something you had to do or think about … but now, the marketplace has changed. Now more than ever, Printers not only need to embrace the world of marketing but to […]
I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
It’s 10:10 a.m. on Tuesday. All the experts say, “Send your sales emails NOW!” You frantically push the “send” button while you watch the back end of the email marketing program to see who’s opening your email. You get a decent open rate, say 15% and, forever more, you mail at 10:10 on Tuesday morning. […]
Using Events to Make Connections
by Marion Williams-Bennett Today, business interactions increasingly take place in an online environment. Conference calls replace in-person meetings. Webinars displace seminars. LinkedIn groups supplement on-site user conferences. Yet for all of that online interaction, there is still nothing like a face-to-face meeting. Putting a name to a face and having an in-person exchange of ideas and […]
The Top Five Things Your Press Release Needs to Get Noticed
I took a shot and asked Jeff Lewis if he could find some time to share his knowledge and experience with us, and I am really honored that he did! Jeff keeps me very well informed about AGFA Graphics through his press releases, and over time our email exchanges have developed into welcomed comic relief. Jeff is that perfect balance of […]
This Barbecue Book Literally Helps You Cook (and clean and sharpen your knife and more)
Brazil is KILLING IT with amazingly creative print news this week! This gem was passed along by Mr. Tree of Dead Tree Edition (who writes one hell of a blog that you should check out – especially if you deal with the post office!) from ADWEEK. This is so creative I don’t know where to begin. With the strategy being that […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
