Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]
How to Market Your Printing Company to Millennials
By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own peril. Those of us on the older end of the Millennial spectrum are 30 already. It’s high time you started taking us seriously. We are pushing forward with our […]
[Infographic] Latest Graphic Design Facts and Trends for 2014
The good people at iStock asked leading designers around the world for their top trends in 2014. Since we’re almost one month into this dance, I thought this infographic would be a fun refresher for the community. Several of these trends are especially relevant in the printing industry, although I’m not sure about the comparison […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
12 Impeccable Ways to Help your Email List Grow
by Sandy Hubbard, Print Futurist “I have all these email addresses; now what do I do?” I hear this from people who are ready to start an email marketing program. They have a pile of business cards from trade shows, sign up sheets from old events, spreadsheets of indeterminate origin, and lists purchased from brokers. […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
#PrintBig: Printerview With Washington Graphics
Your resident Print Geek has some very special people to introduce to you today. I met the wonderful Washington Graphics team at #PrintChat, the inkiest Twitter chat in social media land (shameless plug: join us on Wednesdays at 1pm Best Coast Time, 4pm East Coast). Their CEO Bob Morgan and Marketing VP Kate Gansneder impressed […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
43 Ways To Keep Your Print Fun And Funky From @FoldingFanatic!
2014 just started off with a HELL YEAH! Trish Witkowski, everyones FAVORITE Folding Fanatic, reached out to let me know about an AMAZING offer she has created. I will leave it to her to explain, but I have to remind the PRINTERS out there that stocking up on cool dielines and then sharing them with […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
Are You Pricing Print Without Including Value?
A commodity is defined as something that is bought and sold. Commoditizing is defined as rendering (a good or service) widely available and interchangeable with one provided by another company. As a print customer, those are two different things – if Printers want them to be. We all know how we got here. The economy […]
