To Print and Deceive? Business Cards, Branding, and Credibility
Image Source (Note: image modified to include text) The other day I read an article on Fast Company about Chris Sacca, one of the biggest Twitter investors since the company went public. The article (“Why Hustling Helps People Become Insanely Successful“) explains how the young Sacca felt snubbed by potential employers because his personal business […]
Lessons Learned From A 6th Grader
When was the last time you learned a new technology? I mean truly played with it and embraced it for all it was meant to be. Perhaps you recently upgraded to a new cell phone/smart phone/mobile device. Or your bank re-designed their portal and now you don’t know where to find your statement. Or perhaps […]
Print& Webinar Replay And Cited Marketing Data Now Available
Many thanks again to Daniel Dejan and Sappi etc for sharing this information with us! Download PDF’s of the marketing info/data: Print& AR Guide Print& Resources Part 1 Print& Resources Part2 Print& Articles Join our Webinar mailing list and be among the first to hear about our upcoming Webinars and get the goodies before they run […]
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Full article here: Kids Point […]
The Five Stages of Grief: Print Edition
If you have never taken any psych 101 courses, or seen the movie “All That Jazz,” you might not be aware that there are five stages of grief proposed by Dr. Elisabeth Kubler-Ross in her 1969 book “On Death and Dying.” The hypothesis states that when a person is faced with the reality of impending […]
Beautiful Butterfly Die Cut Business Cards by Wendy Flanagan
Hello fellow print and paper lovers! Today we’re going to do something a little different. A few weeks ago, I happened to see a post in the awesome re:Design Google Plus community by Wendy Flanagan. She posted pictures of her new die cut business cards, and I fell in love at first sight. I knew […]
20 Marketing Stats To Consider For 2014 [infographic]
Some pretty compelling reasons to have on online marketing strategy for your business in this infographic by WebDAM – especially related to sharing content, participation on social media, and using video. If you are actively visiting PMC you probably know this already, but since the stats show the more people are visual learners – pass […]
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Moz.com Owns Online Marketing with Direct Mail
I read about epic direct mail campaigns online all the time. My printer friends often share excellent examples of this highly personal advertising tool on social media; every time I see these posts, I get a little green…with envy. But I finally found myself on the receiving end of an amazing campaign from one of […]
Would You Like Some 3D Printing With Those Fries?
I just read the strangest post on The Register UK, so of course I am sharing it with you. The title is McDonalds ponders in-store 3D printing for Happy Meal toys and of course I clicked over because that is just about the best idea for using 3D print “commercially” I’ve heard. However, the article is based […]
[infographic] Facts About Graphic Design Careers
I saw this infographic and thought it was worth sharing, but then noticed there was no information regarding when this data was compiled. I did a reverse search on the Bureau of Labor Statistics site where the data was taken, and found even MORE info for designers from May 2012. Yes, a little outdated but […]
Printing Industries of America's Color Management Conference…Reinvented!
5 Colorful Questions for Julie Shaffer by Sandy Hubbard, Print Futurist Traditionally, Printing Industries of America’s Color Management Conference has been a place where prepress operators, retouchers, and print production professionals could rub shoulders with color scientists and those who create the standards for color around the world. In a word, it was a Geekfest. This […]
