MAXIMIZE Your Tweets [infographic]
This infographic is based upon the e-Book Strategies for Effective Tweeting: A Statistical Review which you can download for FREE here. I have seen other stats with different information so Im not suggesting the info below is the only info out there. I do think however it’s a good starting point to test your tweets with […]
New York Magazine Debuts QR Code Marketing Campaign
Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]
[infographic] Serif Vs Sans: The Final Battle
Ticking off the “you learn something everyday” box for today… had no clue there were two classifications of Serif fonts!
3D Printers: What I Thought I Knew, But Know Now
Brian Rothschild has been a connection of mine on LinkedIn for quite a while, and he always has something lively and topical to add to the discussions he participates in throughout the platform. I was totally psyched that I would finally be able to meet him face to face at Graphics of The Americas, and […]
Man Turns His Mohawk Into A Walking Billboard
Since it’s April Fool’s Day I wont be surprised if a bunch of you think this is a joke, but luckily it’s NOT! The Mohawk Billboard is REAL! You gotta give props for the American entrepreneurial spirit of this follicle enhanced Florida man below- Mohawk Gaz (real name Gasmy Joseph), who turned some hairspray and a […]
Create a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more! And it’s STILL FREE!! If you already have a […]
QR Codes Make Primetime TV: The Good, The BAD, And The OMG!
Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]
Exploring Some Of The Largest Posters Ever Made
Excited to have Chris Taylor sharing content with PMC! He writes about wide format, and certainly started off BIG with this topic! As will be evident below, Chris is from the UK so sizes are provided in metrics (ACK!) and a “football pitch” is a “football field” in American… enjoy! Exploring some of the largest […]
Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]
Who’s REALLY Consuming Print?
“In the last decade, while the digital marketing space has gotten noisier and considerably less effective, print has enjoyed a renaissance of increased conversion rates and marketing return on investment. Customers actually appreciate getting a nice postcard, well-designed catalogue, or personal thank you note in the mail today.” (via www.printisbig.com) A couple of years ago I […]
10,000 NFC Ad Panels Go Live Across The UK
Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories! I have been writing about NFC for over three years pretty much waiting for this […]
