Meet Think Tanks Dean Rose, The Happy Hero of High-End Packaging
I meet some of the most amazing people through my LinkedIn Group, and Dean Rose is certainly one of them. What immediately drew me to him was his passion for Print – this is a guy who LOVES his job and could easily make a living as a motivational speaker for the industry! On top […]
HP Live Photo App Turns Photo Prints Into Augmented Reality Videos
This is a great idea and of course since the App works with print it’s even cooler! Im not a big photo sharing person in my real life, but Im thinking of other ways to use this tech that make more sense for me. For example, using the app to add a little photo to […]
NYT's "Game of Thrones" Shadow Ad Takes Over The News
Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult. Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me […]
Trade Show Swag Moving To #NFC For Engagement
Until I watched this video, I really believed the NFC process was way more complicated than it appears to be. Even if this is the most basic use of the technology, it seems doable by pretty much everyone with an NFC enabled device, and a little patience. This was posted in Nov of 2012. NFC […]
Polytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels, this situation is actually quite interesting. At Graphics of The America’s last week I held a panel […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
LinkedIn’s Recent Marketing Promotion Proves People Suck At Math, And Love Themselves
Did you recently receive an email from LinkedIn congratulating you for having one of the top 1%, 5% or 10% most viewed profiles for 2012, and share that through social channels? Congratulations might not exactly be in order then, since you are also among the masses of people who fell into the brilliant trap of […]
Where AR We Now: The Current State of Augmented Reality
By Ben Freund I decided to challenge myself for this month’s article. I decided I was going to find out what was so exciting about AR technology, and when I figured it out, I’d let you know what it was. See, my understanding of AR was a little out of date. As far as I […]
The Odee Company Reminds Us: God Made a Printer, Too
Travis Stein, Principal Partner of The Odee Company knows a thing or two about tradition; his company has been in business since 1923. Over the years I imagine the business has changed with the times, but the things that are important, like planting seeds in the ground to feed the nation, never change. In an ode […]
360 Panoramic of the BBC’s World’s Newsroom Triggered by #DirectMail
This is certainly a cool way to stand out from the crowd, especially when you are approaching the “media” industry which I have to assume applies to those who BUY space, and not members of the media. While there isnt very detailed information below such as did the DM have an envelope – and if […]
Designers, Buyers, Printers – Get a FREE Session Pass to #GOA2013 from PrintMediaCentr!
With over 70 sessions to choose from, including those from Digital Classroom – LIVE, there is something for EVERYONE at Graphics of The America’s February 21-23, in Orlando Florida! Check out the schedule here To win a pass: Option 1Designers Tweet: @PrintMediaCentr I gotta get a GOA pass, to hang in your booth and take […]
Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
