Personalization Becoming A Reality Across The Hospitality Industry
The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]
An interview with David Zwang on behalf of OnDemand Expo and Conference
Joined at the Hip – How printers and publishers can use content services to build relationships (and profit): An interview with David Zwang on behalf of OnDemand Expo and Conference by Sandy Hubbard, Print Futurist This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in […]
Rules for Protecting Your Brands Color, in Black and White
This is very interesting, and if you work in advertising the “color” and “font” question comes up very often when creating logo’s in particular. The author goes on to provide this information: “A number of companies have tried to protect single colors, with mixed results. Good Humor failed to protect the color white for its trucks […]
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]
Zoo Records "Hidden Sound" QR Code Campaign
This QR campaign has all the makings of a Hollywood movie: The Pitch: “Be Cool” meets “Cadillac Records” The Plot: Indy label overcomes all obstacles to create success for itself and its artists. Zoo Records “Hidden Sound” QR Code Campaign by Xath Cruz The problem about chasing medals is that it is often given to […]
Bold and Justified: A Typography Infographic
via: Creative Market
6 Ways to Integrate Print with Your Social Media Marketing
Hopefully, this isn’t a new subject for you, and whatever you call it – cross media, multichannel or cross channel marketing – you already have some strategy in place and are executing. If not, well, this is some great info on how to get on board and QUICKLY! 6 Ways to Integrate Print with Your […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
The 6 Pillars of Social Commerce
Brain Solis rocks. In this post he tackles the 6 Pillars of Social commerce which he states are: 1: Social Proof – follow the crowd, 2: Authority – the guiding light, 3: Scarcity- less is more, 4: Liking – builds bonds and trust, 5: Consistency, 6: Reciprocity – pay it forward. The 6 Pillars of Social Commerce: Understanding the psychology of […]
A Video Sales Pitch That Changed The World
This is the original pitch Jim Henson created for “The Muppet Show” for executives at CBS. Despite the age, and the subject matter, it is still a master class in presenting yourself and your product as well as the value you can bring to the table.
Philadelphia Newspaper Adds Augmented Reality via iPad App
The author makes a great point in reference to marketing technology: there is a time and place for everything. Like with QR codes on highway billboards and other poor executions that also added little or no value to the audience, is it of any value to use an iPAD to enhance newspaper content when you […]
A look at some new and unusual ad placement
I pretty much live for this stuff. New Zealand wins hands down in my book… Benches that leave ads as SKIN IMPRINTS. I imagine the brainstorming session for that one included many cocktails and perhaps even some “herbal” refreshments. Ambient Overload: A look at some new and unusual ad placement By Gabriel Beltrone Look around and you might […]
